Sprite announces partnership with 4 teams for Pakistan Super League 2019
The historic partnership was announced at a press conference in Karachi. The event was opened with a recitation from the Holy Quran followed by the Coke Studio rendition of the National Anthem. Hosted by Anoushay Ashraf, this was followed by media addresses from Mr. Abbas Arslan, Marketing Director Coca-Cola Pakistan & Afghanistan, Mr. Shoaib Naveed from Islamabad United, Mr. Zaheer Abbas from Peshawar Zalmi, Mr. Wasim Akram and Mr. Tariq Wasi from Karachi Kings, Mr. Nadeem Omar from Quetta Gladiators and Mr. Rizwan U. Khan, General Manager, Coca-Cola, Pakistan & Afghanistan Region who spoke about Coca-Cola & Sports, what it means to Sprite and Pakistan Super League team franchises to join hands and Coca-Cola's efforts towards inspiring youth of Pakistan. Also in attendance was the spokesperson for Sprite and Sports Anchor, Zainab Abbas.
Through this partnership with 4 teams of Pakistan Super League 2019, Sprite will be reasserting the philosophy of The Coca-Cola Company to support sporting activities and promote youth interests through passion points. Cricket remains perhaps the biggest passion point for all Pakistanis across all segments of the society. Rizwan U. Khan, General Manager of The Coca-Cola Company, Pakistan & Afghanistan Region, stated “The Pakistani identity and the narrative of cultural patriotism and emotional harmony are so deeply embedded within cricket; it seemed a natural fit to unveil this partnership which will go a long way in portraying the soft image of Pakistan”
Pakistan Super League has become the largest platform in fostering cricket talent in Pakistan. It has materialized dreams of many promising Pakistani cricketers to become cricketing stars and has also elevated the image of Pakistani cricket internationally. Sprite promises to make this year’s PSL even more exciting for the fans through a comprehensive engagement with them, to amplify the experience for fans around the globe.
- Pakistan records 149 Covid-19 deaths – highest single-day spike ...08:57 AM | 18 Apr, 2021
- Today's gold rates in Pakistan — 17 April 202108:36 AM | 18 Apr, 2021
- Justice Qazi Faez Isa to hear contempt case against Fawad Chaudhry on ...10:36 PM | 17 Apr, 2021
- Pakistan cricket squad leaves for Zimbabwe after successful South ...10:05 PM | 17 Apr, 2021
- Imran Abbas releases his rendition of Qaseedah Burdah Shareef05:59 PM | 17 Apr, 2021
- Mustafa Jaane Rehmat – Atif Aslam's naat crosses 1.6 million views ...05:48 PM | 17 Apr, 2021
- Hira and Mani celebrate 13th wedding anniversary05:41 PM | 17 Apr, 2021
- Pakistani passport still fourth-worst for international travel in 202110:31 AM | 17 Apr, 2021
- Ramadan 2021: Pakistan issues new guidelines to stem third Covid wave12:15 PM | 14 Apr, 2021
- Ten Stars who were Student Athletes04:30 PM | 13 Apr, 2021
- Celebrities photoshopped with their younger selves11:41 AM | 9 Apr, 2021