ISLAMABAD – Information Minister Fawad Chaudhry asserted on Thursday that these are the last 10 to 15 years of television as the future calls for a shift towards digital media which is expanding.
Addressing an event organised by Council of Pakistan Newspaper Editors in Islamabad, the minister said there would be a need to ultimately move to digital portals as the next 10 years will see a technological revolution, three times more than what the world has been undergoing through in the last 25 years.
About the government spendings on advertisements, Chaudhry said it was needed for the print media but hastened to add that “this is not the future”.
The lawmaker expressed that transition towards modernisation was needed for the future and that would also require changes in marketing strategies.
‘The ruling government of Pakistan Tehreek-e-Insaf plans to bring changes to the media landscape of Pakistan,’ vowed the minister who has recently taken charge.
The interaction with the top guns of media came days after he announced that a new authority would be established to replace the existing Pakistan Electronic Media Regulatory Authority (PEMRA) and Press Council of Pakistan.
