KARACHI (Press Release) - In honour of Independence Day and in collaboration with Mobilink, Pakistan’s ecommerce leaders Daraz and Kaymu, collectively known as Daraz Group, have planned something big for their customers.

The leading online portals have announced a massive online sale event starting August 13, with huge discounts across all retail categories. Pakistanis can make the best of this holiday, put their favourite anthem on repeat and indulge in some blissful retail therapy.

This is the first time Daraz and Kaymu are hosting an event together and what better way to get together and show that they are one, than doing it at a time when all Pakistanis come together and feel a sense of unity and togetherness.

The underlying purpose of the entire sale is to celebrate the best of Pakistan with a powerful hashtag #HumPakistani being the anchor. Customers will have access to 1947 coveted deals starting the eve before Independence Day and all through the exciting day. Besides a special surprise offer by Mobilink on Jazz X, there will be several other amazing discounts up to 70% on electronic and fashion items on Daraz.pk and from 19-47% discounts across all categories on Kaymu.



“Pakistan is on its way to becoming one of the most tech-savvy countries in the world – we have so many reasons to celebrate our beautiful country and a mega-sale event, celebrating the best of Pakistan seems just about right.

This is the first time Daraz and Kaymu are running a campaign together and what better time to kick-off our unity than a time when all of Pakistan can stand with us and be one. We are really excited,” says Dr Jonathan Doerr, Co-CEO Daraz Group.

To build up the positive vibes around Independence Day, Daraz Group has released a video celebrating all the unique elements of Pakistan, tugging all the right heart strings. Daraz is also running a social media contest asking fans to share a picture of what they love most about Pakistan, with hashtag #HumPakistani, to get a chance to win exciting prizes.

About Daraz

Daraz is the leading e-commerce platform in Pakistan, Bangladesh and Myanmar. The company started in Pakistan in 2012 as an online fashion business, but since then has expanded its business model to a general marketplace for quality brands within electronics, home appliances, fashion and many other categories. Daraz is owned by CDC Group – the UK Government’s Development Finance Institution (DFI) focused on supporting and developing businesses in Africa and South Asia – as well as the Asia Pacific Internet Group (APACIG).

About Kaymu

Kaymu is an open marketplace for pioneer markets in Asia, where customers can buy any new or second-hand product from smaller businesses and individuals for the best prices. The company started in Pakistan in 2013 and is owned by the Asia Pacific Internet Group (APACIG) as well as a number of minority shareholders.

About APACIG

The Asia Pacific Internet Group (www.apacig.com) is a joint venture of Rocket Internet and Ooredoo. The group’s network consists of 16 e-Commerce and online marketplace companies, operating across 15 countries. Since it was founded in 2014, APACIG has become the leading online platform in Asia, building top internet companies in the region.