"Yeh bikk gaye hai gormint," Meme goes mainstream after endorsement by Hamza Ali Abbasi

Be it anday wala burger, bik gayi hay gormint or an innocent mistake of saying "we are proud of you," the Internet is a cruel and unforgiving place that eternizes all such memes.

Earlier last year, a video had surfaced of a lady who during an interview to a TV reporter took on the politicians and said "yeh bik gayi hai gormint" (the Government has been sold) while directing abusive words for the politicians.

"Yeh saray mil ke humko pagal bana rahay hain %#$*%@$#*," she added.

The video went viral and the memes war began. The phrase didn't remain limited to random social media users but also obtained endorsement from the actor Hamza Ali Abbasi.

Here is how the lady's catch-line phrase got viral:

https://youtu.be/DRQsqT2e5ik

Mai bata raha hoon tum logon ko, ye bik gayi hai gormint.

— . (@ArayUmer) May 26, 2016

Talkshows mein beth k baaten banatay hain aur awaam ko pagal banatay hain. Ye bik gai hai gormint.

— j. (@snowindark) June 12, 2016

Hey spelled backwards is yeh and yeh bik gayi hai gormint.

— Thrifty (@RabyaAhmed) February 4, 2016

An online shopping outlet is even offering a shirt that bears the phrase.