01:48 PM | 15 Sep, 2023

In an age where social media reigns supreme, KFC's "Who Fried It Best" campaign in Pakistan has emerged as a compelling case study in the art of aggressive marketing that strikes all the right chords. This innovative and mouthwatering campaign has not only captivated audiences but also set the digital world ablaze, sparking lively conversations, spirited debates, and irresistible cravings across various online platforms.

KFC's vibrant and witty billboards provocatively teasing the competition have become the darlings of Instagram videos and Facebook posts. Social media users from all corners of Pakistan have eagerly jumped on the bandwagon, sharing their thoughts and opinions, effectively propelling the campaign into the viral stratosphere.

 One of the campaign's standout moments is the collaboration with none other than the Pakistani rap sensation, Young Stunners. Their infectious rap song, titled "#WHOFRIEDITBEST," took the digital world by storm as it hit platforms like YouTube, Instagram, and Facebook. With millions of views and likes, the song's catchy lyrics and engaging visuals have become a driving force in spreading the irresistible KFC fever across the vast landscape of the internet.

KFC's ability to seamlessly integrate itself into the digital age and create content that resonates deeply with the younger generation is nothing short of commendable. With the "Who Fried It Best" campaign, they've not only raised the bar for their own brand but also established a new gold standard for social media engagement within the fast-food industry. As the campaign continues to sizzle online, it's abundantly clear that KFC has mastered the art of blending exceptional food with social media prowess.

In conclusion, KFC's "Who Fried It Best" campaign represents the epitome of cool and aggressive marketing, leveraging the power of social media to create a resounding impact. Through clever challenges, vibrant billboards, and a sensational rap collaboration, KFC has demonstrated its marketing prowess and solidified its position as a frontrunner in the fast-food industry's digital arena.

Daily Pakistan Global Web Desk


PKR exchange rate to US dollar, Euro, Pound, Dirham, and Riyal - 21 Feb 2024

Pakistani currency remains stable against US dollar and other currencies in the open market on February 21, 2024 (Wednesday).

US Dollar rate in Pakistan

In the open market, the US dollar was being quoted at 279.6 for buying and 282.4 for selling.

Euro comes down to 300 for buying and 303 for selling while British Pound rate stands at 350.5 for buying, and 354 for selling.

UAE Dirham AED hovers at 76.15 whereas the Saudi Riyal saw slight increase, with new rates at 74.35.

Today’s currency exchange rates in Pakistan - 21 Feb 2024

Source: Forex Association of Pakistan. (last update 09:00 AM)
Currency Symbol Buying Selling
US Dollar USD 279.6 282.4
Euro EUR 300 303
UK Pound Sterling GBP 350.5 354
U.A.E Dirham AED 76.15 76.9
Saudi Riyal SAR 74.35 75.1
Australian Dollar AUD 181 183
Bahrain Dinar BHD 743.32 751.32
Canadian Dollar CAD 207 209
China Yuan CNY 38.89 39.29
Danish Krone DKK 40.38 40.78
Hong Kong Dollar HKD 35.74 36.09
Indian Rupee INR 3.37 3.48
Japanese Yen JPY 2.10 2.18
Kuwaiti Dinar KWD 902.41 911.41
Malaysian Ringgit MYR 58.6 59.2
New Zealand Dollar NZD 171.68 173.68
Norwegians Krone NOK 26.43 26.73
Omani Riyal OMR 725.96 733.96
Qatari Riyal QAR 76.76 77.46
Singapore Dollar SGD 207 209
Swedish Korona SEK 26.53 26.83
Swiss Franc CHF 316.9 319.4
Thai Bhat THB 7.93 8.08


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