Nida Yasir launches her own clothing line

Nida has named her clothing line as NYC (Nida Yasir Collection)

02:49 PM | 18 Dec, 2019
Nida Yasir launches her own clothing line

KARACHI - The popular Morning TV show host Nida Yasir has just launched her clothing line for the beautiful winter season. The clothing lined is named as NYC by the TV actor. 

Speaking about how Nida got the idea for her own clothing line, the actress added “I have always found the season of winter to be romantic yet filled with nostalgia. The cool breeze and the rustling of the leaves along with the overall colours of the season's fall/winter are enough to invoke inspiration in anyone. I sat with my creative team and we brought together all the elements that make this collection so vibrantly beautiful. Before we knew what was happening, we had a whole collection in front of us and we are very excited to bring you NYC.”

She further added on “I have always wanted to reach out to every woman and every household in Pakistan at some level. I feel I am very blessed for this connection and it has made my morning show the sole contender on the airwaves right now. It was time to forge new bonds with the audience and hence NYC.”

Nida Yasir’s brand NYC is live and currently taking order online, speaking about her online order she said “We are in the process of developing our website to facilitate our clientele further and definitely looking at a flagship store in future but for now we are focusing on social media for orders and deliveries, We are already taking orders internationally and have already received inquiries from all over the world. Our first international clients are Canada and France based.”

Nida thinks Pakistani women are conscious of their clothing and that is why she has launched her clothing brand so that her clothes can speak for themselves with all the colour.

Speaking about her experience, Nida Yasir said that “This is one experience that I would like to hold on to because I feel very passionately about this venture. It ignites my creativity on a very different level and I love working with my creative team. I am extremely humbled with this experience and would love to expand it into all different directions to bring more products for our clients.”

Nida Yasir is not the first Pakistani celebrity to launch a clothing brand, many other celebs had already come up with the clothing brand idea including the Hocane sisters and twin stars Aiman and Minal Khan.

NYC is live and to place your orders, you can visit their Facebook Page or Instagram Page for buying the clothes online. 

Stay tuned to Daily Pakistan Global for more news and updates. 

Daily Pakistan Global Web Desk


Pakistani rupee exchange rate against US dollar, Euro, Pound and Riyal - 23 February 2024

Pakistani rupee remains stable against US dollar and other currencies in the open market on February 23, 2024 (Friday)

US Dollar rate in Pakistan

In the open market, the US dollar was being quoted at 279.5 for buying and 282.45 for selling.

Euro comes down to 301 for buying and 304 for selling while British Pound rate stands at 351.5 for buying, and 355 for selling.

UAE Dirham AED hovers at 75.95 whereas the Saudi Riyal saw slight increase, with new rates at 74.25.

Today’s currency exchange rates in Pakistan - 23 Feb 2024

Source: Forex Association of Pakistan. (last update 09:00 AM)

Currency Symbol Buying Selling
US Dollar ‎USD 279.5 282.45
Euro EUR 301 304
UK Pound Sterling GBP 351.5 355
U.A.E Dirham AED 75.95 76.7
Saudi Riyal SAR 74.25 75
Australian Dollar AUD 181 183
Bahrain Dinar BHD 743.88 751.88
Canadian Dollar CAD 207 209
China Yuan CNY 38.89 39.29
Danish Krone DKK 40.38 40.78
Hong Kong Dollar HKD 35.76 36.11
Indian Rupee INR 3.37 3.48
Japanese Yen JPY 2.1 2.18
Kuwaiti Dinar KWD 908.79 917.79
Malaysian Ringgit MYR 58.60 59.2
New Zealand Dollar NZD 171.68 173.68
Norwegians Krone NOK 26.43 26.73
Omani Riyal OMR 726.53 734.53
Qatari Riyal ‎QAR 76.76 77.43
Singapore Dollar SGD 207 209
Swedish Korona SEK 26.53 26.83
Swiss Franc CHF 317.87 320.87
Thai Bhat THB 7.79 7.94


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