‘7 out of 10 kids become what their parents want them to be,’ this insight alone is enough to make us wonder what the future really holds for these young lives. Children are known to be the sole bearers of our future tomorrow and often times we as adults, their parents or guardians, overlook their wishes and dreams.
Every child aims to be something different, be it your doctor or the astronaut, the engineer or even a chef, regardless of gender or society biasness.
To change perceptions and give wings to such young hearts, Adamjee Life Insurance stepped in and rolled out an initiative named as Dream Out Loud. It truly follows its name and encourages the adults to let their children Dream Out Loud and be what they really want to be when they grow up.
https://www.facebook.com/AdamjeeLife/videos/1475007605881997/
The showcase video for the campaign features a young girl going against the norms, turning her hobby of crafting, art direction and photography into a profession despite apprehension initially and support later from her father can work wonders for anyone.
All it really takes is a plan and a little push start from those close to her to help her fulfill her dream and be successful. Due to the nature of the campaign and the fact that this is the story of every other household around us where a kid wants to grow to be a part of an unorthodox career path, it is being highly appreciated.
Adamjee Life took this campaign a step further and visited various schools in the Karachi, Lahore and Islamabad. They hosted a Dream Carnival for the children where they were introduced to hundreds of professions in the world and later a Fun Day Out with Parents and some celebrities.
This strengthened the parent-child relationship further through fun activities as well as give the parents and kids a chance to listen to inspiring stories from known faces such as DrMuzna Ibrahim, Nadia Hussain, Uzair Jaswal, Anwar Ali, Fizza Ali, among others.
Children are the life of a party and this proved to be true here as well, all the schools and parties were lit up by their intriguing dreams, the thoughtful conversations, the laughter, the chirpiness and the endless games. This activity gave the parents to bond with their kids and help them be a part of their little worlds.
Every child dreams big and all we have to do is encourage them to work hard towards fulfilling their dreams. If you believe in your child’s dream and want to help them achieve it, you can also get a chance to win a scholarship worth PKR 1,000,000 for your child by visiting their Facebook page for further details.
