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PCB awards HBL PSL broadcast and live-streaming rights to Blitz Advertising and Techfront

06:00 PM | 21 Dec, 2018
PCB awards HBL PSL broadcast and live-streaming rights to Blitz Advertising and Techfront
LAHORE — The Pakistan Cricket Board today announced the consortium of Blitz Advertising (Pvt.) Ltd. and Techfront as its broadcast and live-streaming partner for the star-studded HBL Pakistan Super League from 2019 to 2021 for Pakistan & globally, respectively.

The new agreement is 358 percent more than the previous three years of one of the most competitive and well-organised tournaments on the planet.

The new rights cycle renews a time-tested partnership between Pakistan Cricket Board, Blitz Advertising (Pvt.) Ltd. and Techfront.

Blitz Advertising is part of Pakistan’s largest full-service communications group with nationwide presence and represents Publicis Media, the world’s premier media management group in Pakistan.

Techfront, a UAE-based affiliate of Global Sports Commerce (GSC), is one of the largest sports technology and management companies providing dynamic solutions and commercial management to leading sports stakeholders.

“I would like to congratulate and thank Blitz Advertising and Techfront for partnering with us once again. This is a time-tested partnership and our joint objective, for the next three years, is to ensure that HBL PSL continues to grow in terms of fan engagement.” Ehsan Mani, Chairman of the PCB, said.

Ahsen Idris, CEO of Blitz Advertising, said: “Blitz Advertising has had three wonderful years with HBL PSL and this new three-year partnership is a win achieved with a six.

M.S Muralidharan, Managing Director of Techfront, said: “We have been involved with HBL PSL since its very first season in various capacities. We are glad to have procured the global broadcast and live-streaming rights for HBL PSL from 2019-2021.

HBL PSL returns to action with a glittering opening ceremony in Dubai followed by the opening game between Islamabad United and Lahore Qalandars on February 14, 2019. For the first time in the short history of this tournament, eight matches at the backend of the tournament with Lahore staging three and Karachi hosting five, including the March 17, 2019 final.

The writer is a member of the staff. He can be accessed on Twitter @iamnozair

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Pakistani rupee exchange rate against US dollar, Euro, Pound and Riyal - 20 Feb 2024

Pakistani currency remained largely stable against US dollar and other currencies in the open market on February 20, 2024 (Tuesday).

US Dollar rate in Pakistan

In the open market, the US dollar was being quoted at 279.05 for buying and 282.1 for selling.

On Tuesday, Euro stands at 301 for buying and 304 for selling while British Pound rate stands at 352.4 for buying, and 355.4 for selling.

UAE Dirham AED hovers at 76.55 whereas the Saudi Riyal saw slight increase, with new rates at 74.2.

Today’s currency exchange rates in Pakistan - 20 Feb 2024

Source: Forex Association of Pakistan. (last update 09:00 AM)
Currency Symbol Buying Selling
US Dollar USD 279.05 282.1
Euro EUR 301 304
UK Pound Sterling GBP 352.4 355.4
U.A.E Dirham AED 76.55 77.25
Saudi Riyal SAR 74.2 75
Australian Dollar AUD 180 182
Bahrain Dinar BHD 743.12 751.12
Canadian Dollar CAD 206.5 208.5
China Yuan CNY 38.84 39.24
Danish Krone DKK 40.24 40.64
Hong Kong Dollar HKD 35.74 36.09
Indian Rupee INR 3.48 3.59
Japanese Yen JPY 2.10 2.18
Kuwaiti Dinar KWD 906.33 915.33
Malaysian Ringgit MYR 58.6 59.2
New Zealand Dollar NZD 170.1 172.1
Norwegians Krone NOK 26.43 26.73
Omani Riyal OMR 725.75 733.75
Qatari Riyal QAR 76.76 77.46
Singapore Dollar SGD 207 207
Swedish Korona SEK 26.85 27.15
Swiss Franc CHF 315.64 318.14
Thai Bhat THB 7.93 8.08

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