TPL Insurance has consistently pushed the boundaries of traditional insurance, evolving into a leader in the industry with a strong equity-based direction. This journey of growth and innovation has positioned TPL Insurance as a trusted provider, offering comprehensive and need-centric solutions to its customers.
Founded with a vision to revolutionize the insurance sector, TPL Insurance has grown exponentially over the years. Through strategic partnerships and a keen understanding of market needs, TPL has expanded its product portfolio to cater to a diverse customer base.
TPL Insurance’s product suite is designed to address the evolving needs of its customers. With offerings that span General Insurance, Health Insurance, Motor Insurance, and more, they ensure comprehensive coverage. Their innovative solutions, such as the ‘Buy Now Pay Later’ plan, Motorway Insurance, and Drive Pro, reflect their commitment to leveraging technology for customer convenience and satisfaction.
A significant aspect of TPL Insurance’s transformation into an insurtech leader is the development and implementation of its mobile application and digitizing internal processes. This application provides customers with easy access to a range of services, from purchasing and renewing policies to filing claims and tracking their status.
In line with their vision of making insurance accessible and stress-free, TPL Insurance recently launched their brand promise ‘JiyoBefikr’. This campaign epitomizes TPL Insurance’s dedication to providing peace of mind through reliable and innovative insurance solutions. ‘JiyoBefikr’, meaning ‘Live without worry’, aims to shift lifestyles by highlighting the convenience and security that TPL Insurance offers. The tagline ‘JiyoBefikr’ perfectly encapsulates the essence of insurance—providing relief and freedom from worries.
From its inception to its current status as a leading insurtech in Pakistan, TPL Insurance’s journey is a testament to its commitment to innovation and customer-centric solutions. The ‘JiyoBefikr’ campaign marks a significant step in their mission to empower customers with peace of mind and freedom to live life fully. As TPL Insurance continues to evolve, it remains steadfast in its goal to redefine the insurance landscape with equity-based, innovative solutions.
