SEOUL (APP) – Apple’s first smart watch landed in South Korea, one of the world’s most competitive markets Friday, drawing a good response from fans, but analysts cast doubt on its long-term success there, citing a tough challenge from local brands.
Eager South Korean consumers braved the onset of monsoon rains and concerns over a MERS outbreak, which has killed 31 people, to form long queues outside stores selling the Apple Watch wearable device.
Apple released three models in South Korea: Apple Watch, priced between 679,000 and 1,359,000 won, Apple Watch Sport between 439,000 won and 499,000 won, and the luxurious Apple Watch Edition between 13,000,000 and 22,000,000 won.
