Mountain Dew just amped up the year with more adventure, excitement and thrill!
The daring and action-packed drink from PepsiCo released teasers and got the consumers in a frenzy after dropping hints of partnering up with a big brand ambassador!
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The fans immediately started guessing. At first, they took different names:
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A special screening was held for bloggers and influencers to finally reveal the celebrity who will be the face of Mountain Dew this year. While many guesses were made, the star that will now be endorsing the adventure brand is none other than Hritik Roshan! The biggest adventure endorser in the region will now be seen partnering up with the biggest action-packed brand!
In the exclusive experiential event held for celebrities and bloggers, Mountain Dew also released its new tagline, “Darr ke agay jeet hai”, the ultimate essence of the brand that stands for courage, daring, adventure and thrill.
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Hrithik Roshan, best known for his good looks, is the perfect match since he truly reflects the daring, bold and fearless persona of the brand and its consumers.
Check out their new TV commercial starring Hritik:
https://www.instagram.com/p/BedDN1zgXK2/?taken-by=mountaindewpk
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With the exciting new celebrity partnership and tagline full of gusto we cannot wait to see what the brand has in store for the year 2018!
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