LAHORE – After months focusing on fragrance — and a fun campaign to go with it — Gucci has turned its attention to makeup with a 58-piece lipstick collection featuring three different formulations.
The newly-released lipstick collection consisting of three finishes – ‘Rouge à Lèvres Satin’, ‘Rouge à Lèvres Voile’ and ‘Baume à Lèvres’ – all have a subtle violet scent. The line apparently kept inclusivity in mind, offering 10 nude shades with various undertones along with nine reds.
The ’80s-inspired campaign is an homage to Michele’s off-kilter sensibilities and penchant for quirk; it’s meant to communicate that “makeup should not mask, but rather exalt, flaws and make them part of the language of beauty,” per press materials.
https://youtu.be/CtbHmed7Jaw
While some Instagram commenters shared their shock (and in some cases, disdain) for seeing such images from a beauty brand, others, like anonymous watchdog collective @EsteeLaundry, applauded Gucci for celebrating “dental diversity” in its campaign.
