In an increasingly divided and isolated world, 7UP has launched an inspirational campaign to promote inclusivity and togetherness. Their campaign, Togetherness Matters, focuses on reliving communal iftars in the neighborhood and promoting connectivity.
The heart of 7UP’s ad is a simple yet powerful message: everyone is welcome at the table. They inspire pedestrians to participate in the spirit of unity by transforming billboards into social hubs. Each billboard displays tear-off mats with the statement “Let’s dine together with our neighbors,” which serves as an open invitation to enjoy a meal and form lasting friendships just like in the old traditions of our parents and grandparents.
This campaign is more than simply words; it is about taking action to promote inclusivity and harmony. The tear-off mats, a beautiful fusion of traditional dastrakhuwan patterns with modern illustrative work, represent a dedication to creating an environment in which everyone feels connected and accepted. Individuals who utilize these mats to organize communal iftars are not only sharing food, but also breaking down social barriers and establishing a sense of belonging.
Inclusion is a key component of 7UP’s mission. They work to ensure that everyone has a seat at the table by connecting with various communities and marginalized groups. They collaborate with local communities and grassroots efforts to promote opportunities for meaningful connection and collaboration, highlighting the value of diversity and celebrating differences.
The neighborhoods are the focal point to target to revive the sense of connection and bond people used to have back in the day.
Together, 7UP’s initiative is making a real difference in communities all over the city. People are gathering over shared meals on city streets, bridging cultural boundaries and forging long-lasting bonds. By encouraging communal iftars with neighbours, 7UP’s mission to promote inclusivity and togetherness revitalizes communities and creates a sense of connection and belonging that spreads to everyone.
As we navigate an increasingly complex and divided world, initiatives like 7UP’s campaign serve as beacons of hope, reminding us of the power of togetherness.
