LAHORE – LEVI’S® continues to inspire and empower the next generation of musicians and artists by reviving the live music scene in Pakistan. Levi’s® has partnered with Riot Studios: where some of the country’s top musicians, music videos and films have been produced over the last decade.
The seventh session Levi’s® Live was opened by the existential funk rock band Keeray Makoray and headlined by Mustafa Zahid with his band Roxen providing an eclectic mix of music to the audience.
Mustafa is the lead vocalist of Roxen, which he formed with some of his friends in 2004. He has steadily built himself as a playback singer in India with his distinctive vocals and continues to perform nationwide in Pakistan.
“Got to say it was totally old school and we loved every bit of it, cause back in the day there wasa culture for such gigs which I’m so glad that Levi’s along with Farhad Humayun & Uzma Rao have brought into the scene,” said Mustafa.
Keeray Makoray’s debut was in 2010. The progressive rock band comprises powerhouse vocalist Altamash Sever on vocals, Zain Peerzada on Bass with Syed Misbah-ud-Din on guitar. Yusuf & Daud Ramay on Drums.
“The sound and management was awesome, and it was a pleasure playing for Levi’s Live,” said Altamash.
Daud Ramay with Syed Misbah-ud-Din said, “It was quite the pleasure playing for Levi’s® Live. The sound was fantastic, and the audience was fun. I really appreciate how Levi’s and Riot Studios are promoting the Pakistani indie music scene. They didn’t just give us a fantastic gig inviting some of the prominent members of the industry to see us but also got us free Levi’s outfits so we didn’t look like the broke indie musicians that we are.”
Mir Zia Mahmood, Country Director Levi Strauss Pakistan said , “Levi’s® Live continues to be the only music platform in Pakistan which is bringing ‘Live’ music to life. It gives an opportunity to young emerging talent along with our Rock stars to perform in front of music lovers and enthusiasts. We continue to endorse our association with Music through this platform and our vision to “Live in Levi’s®.”
Farhad Humayun of Riot Studios said, “I think Keeray Makoray are a very cool band and so authentic and fearless. They put on a great show. Mustafa Zahid’s act was surprisingly heavy and almost Metal. It was very different from his songs released in Bollywood which I really liked. The crowd was also different this time. The great thing is that, with Levis Live, we have a recurring activity that’s constructive and urges us all to break the usual partying habit. ”
Rizwan Anwar, Jal, Shiraz Uppal, Ammar Farooki, Uzair Jaswal, Diane Desobeau, Abdullah Qureshi, Maria Unera, Farhad Humayun, Bayaan, Noorzadeh Raja, Rakae Jamil, Bilal Khan, Noori- the band, Salman Albert, one of the founding member of E.P, AAG and Farhan Saeed have performed at the live session in the past.
The next Levi’s® Live session is scheduled for January 2018 and will feature new and upcoming artists. – PR
