Lahore (Web Desk) – Crimson is a retail collaboration between Akram Group of Companies and Farah Talib Aziz. Akram Group of Companies has a wealth of experience in retail, healthcare, real estate development and textiles with a resolve to deliver the best quality. The Farah Talib Aziz brand is famous for creating exquisite clothes and accessories. Her pieces have won many hearts – Crimson promises to charm millions more with the Farah Talib Aziz design aesthetics.

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“We have worked for months now to evolve our spring 2016 collection into an ode to the crème of all culture, a signature of imperialistic art, literature and theatre. Our creation is timeless, feminine and sophisticated. Each design brings forth an element of fun and playfulness yet maintains its elegance and poise.” Said Farah Talib Aziz, the talented designer behind Crimson lawn.

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Crimson lawn is inspired by the old world elegance, undeniable charm and magnetic warmth. Crimson lawn will make you feel effortlessly styled and undeniably beautiful while instilling a feeling of happiness and air of confidence.

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While talking to Daily Pakistan, Anum Javed Akram said: “When we dreamt of Crimson, back in September, we didn’t just want to create a brand that sold exquisite clothes, we wanted to build a company that celebrate women- celebrate them for being strong, beautiful and imperfectly perfect.

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Crimson by Farah Talib Aziz Lahore launch was organized by Bilal Mukhtar Events and PR. The decor and set up was one of its kind with white as theme color that made the lawn prints fit perfectly in the set up. The PR was done by Shireen Rehman.