PARIS – Well known France based fashion retailer Chanel has announced it will no longer use exotic animal skins or fur in its collections.
This means the fashion house will stop making products with crocodile, lizard, snake and stingray skins – its use of fur was already fairly minimal.
Instead, it will work on developing new sustainable materials that have a low environmental impact, though Chanel has yet to clarify exactly what this will entail. A spokeswoman for Chanel told CNN that the decision was taken partly because it is not possible to obtain such products which meet the company’s principles.
She said: “At Chanel, we are continually reviewing our supply chains to ensure they meet our expectations of integrity and traceability.
In this context, it is our experience that it is becoming increasingly difficult to source exotic skins which match our ethical standards.” The spokesperson confirmed that new policy also applies to fur, adding that this decision provides “an opportunity to create a new generation of high-end products.”
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For decades, PETA has called on the brand to opt for luxury, cruelty-free fashion that no animal had to suffer and die for, and now it’s time for other companies, like Louis Vuitton, to follow the lead of the iconic double C’s and do the same.”
Chanel’s creative director since 1983 is Karl Lagerfeld. He introduced the use of skins such as mole, rabbit, and squirrel pelts into his designs.
Applying implementation to the announcement, Chanel has joined other fashion brands like Gucci, Armani, Vivienne Westwood, Calvin Klein and Ralph Lauren in adapting the fur-free policy.
Chanel joins other labels such as ASOS, Nike, Nine West, Puma and numerous others that have already banned exotic skins, according to PETA.
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In the future, we will see a bright fashion but no furry element in it. What’s your say on the Eco-friendly decision by leading fashion brands? Comment below.
