India- Padmaavat actress has taken a very important step as being an opinion leader.
https://instagram.com/p/BWRMGS9h5AW/
Deepika has always been a very careful celebrity with brand endorsement as she has a large number of followers and she understands the responsibility which comes with it.
https://instagram.com/p/BahHeIuhW72/
According to India TV Deepika stated she won’t be promoting sugary and aerated beverages. Change in her lifestyle led her to stop endorsing cola brands.
https://instagram.com/p/BfOg5aDhJPI/
There are other few celebrities who did the same including Virat Kohli who boycotted soft drinks as part of his fitness regime. He left the endorsement of a cola company after the agreement was expired. So he can discourage the buyers from consuming unhealthy drinks.
https://instagram.com/p/BgvYROGAG0n/
According business insider when a research was done on a specific cola brand they got to know each day 1.7 billion trademark bottles are being sold in only 2011, the numbers are alarming and such initiatives motivate other people to live healthy.
