Lady Gaga is launching her own makeup brand

Pop icon Lady Gaga is all set to take over the beauty world.

Gaga is launching her beauty line Haus Laboratories through Amazon. The Oscar-winning songwriter’s makeup line will become the first major cosmetics brand to be launched by the online retail giant.

She dropped the news with an eye-catching campaign video with a set of diverse models sporting dramatic makeup looks, including Gaga herself.

https://www.instagram.com/p/BztJCjhFepR/?utm_source=ig_embed

“When we made this film, I really wanted that feeling of self-discovery and self-acceptance and really loving who you are in a way that may be completely unconventional,” Gaga told Business of Fashion.

Gaga says in the video: “Beauty is how you see yourself.” She adds, “We want you to love yourself.

Business of Fashion says the three initial products are multi-use color for cheeks, eyes and lips in six shade ranges. A kit with all three will sell for $49.

Gaga’s line, of course, will be all about inclusivity and celebrating beauty in all forms. “No message of self-acceptance, no deal,” she told BoF. “I have a platform in the world. God gave me this voice for a reason, I don’t know why, I ask myself that question all the time, but I’m sure as hell not going to put out a beauty brand that is going to drive insecurity and fear into people. This is about liberation.”

https://youtu.be/Q9X42Pa3e5c

Amazon will launch Haus in nine countries (including US, France, and Japan) simultaneously. Haus Laboratories will be available for pre-order starting July 15.

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