India's lesbian ad goes viral

03:36 PM | 11 Jun, 2015
India's lesbian ad goes viral
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NEW DELHI (Web Desk) - An advertisement showing a lesbian couple preparing to meet the parents is making waves on social media across India. The online video shows two women in a live-in relationship flirting and dressing up for the day, chatting about the expectations they face and their love for each other.

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Titled 'The Visit', the ad for a fashion portal's ethnic wear collection has got over 0.2 million hits on YouTube over 10 days.

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"We tried to avoid the stereotypes associated with gay people. There was no one woman looking more masculine or feminine in the film. We tried to give it a candid feel like it is any other couple being apprehensive about meeting the parents," says Avishek Ghosh, co-partner of Hectic Content, the production house that made the film conceptualised by ad agency Ogilvy & Mather, Bangalore.

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"The ad has got 3 million views across social media like Facebook, YouTube etc," says Manish Aggarwal, VP (marketing) at Myntra Fashion which is promoting the ad.

The ad quickly went viral on social media.

Some people were jubilant: