Sajal Aly, Sanam Saeed shame clothing brand, Zara, for latest ad campaign

10:20 PM | 13 Dec, 2023
Sajal Aly, Sanam Saeed shame clothing brand, Zara, for latest ad campaign

Amidst the Israeli aggression costing 18,000 in Gaza, Spanish clothing brand, Zara, did the unthinkable and landed itself in the list of boycott. 

Zara came under fire for its recent advertisement campaign with images that bear uncanny resemblance to corpses and destruction from Palestine as per eagle-eyed netizens. In an unprecedented move, millions around the globe have been protesting to boycott the brand and demand an apology. Among these are Pakistani actors Sanam Saeed and Sajal Aly who were disgruntled with Zara for stooping low.

The Zindagi Gulzar Hai famed actress, Saeed, took to her Instagram Story section to criticize Zara. Sharing a post of a news article covering the incident, Saeed reaffirmed the boycott call against the brand. “We are not helpless. We have the power to make a difference and hit back where it hurts! That should be the end of Zara for all of us!” the star penned.

The Gul-e-Rana actress, Sajal Aly, also backed the call and shared a reel to her Instagram Story, shaming the clothing brand. “Shame on you, Zara,” the actress wrote.

In response to the backlash and potential boycott, Zara issued an official statement on social media platforms that read, “After listening to comments regarding the latest Zara atelier campaign "The Jacket";we would like to share the following with our customers: the campaign, which was conceived in July and photographed in September, presents a series of images of unfinished sculptures in a sculptor's studio and was created with the sole purpose of showcasing craft-made garments in an artistic context.”

“Unfortunately, some customers felt offended by these images, which have now been removed, and saw in them something far from what was intended when they were created. Zara regrets that misunderstanding and we reaffirm our deep respect towards everyone.”

The writer is a staff member.


Today Open Market Currency Rates in Pakistan - Pakistani Rupee to US Dollar, Euro, Pound, Riyal - 16 June 2024

Pakistani rupee rates against US Dollar and other currencies on June 16, 2024 (Sunday) in open market.

USD to PKR Rate Today

US dollar was being quoted at 277.5 for buying and 280.65 for selling.

Euro's buying rate stands at 296 and selling rate is 299 while British Pound rate is 349.7 for buying, and 353.25 for selling.

UAE Dirham AED was at 74.80 and Saudi Riyal at 72.80.

Currency Rates in Pakistan

Currency Symbol Buying Selling
US Dollar USD 277.50 280.65
Euro EUR 296 299
UK Pound Sterling GBP 349.7 353.25
U.A.E Dirham AED 74.8 75.6
Saudi Riyal SAR 72.8 73.55
Australian Dollar AUD 182 184
Bahrain Dinar BHD 741.18 749.18
Canadian Dollar CAD 204 206
China Yuan CNY 38.43 38.83
Danish Krone DKK 40.18 40.58
Hong Kong Dollar HKD 35.66 36.01
Indian Rupee INR 3.33 3.44
Japanese Yen JPY 1.9 1.98
Kuwaiti Dinar KWD 909.34 909.34
Malaysian Ringgit MYR 59.3 59.9
New Zealand Dollar NZD 170.79 172.79
Norwegians Krone NOK 25.97 26.27
Omani Riyal OMR 723.88 731.88
Qatari Riyal QAR 76.42 77.12
Singapore Dollar SGD 203.65 205.65
Swedish Korona SEK 26.4 26.7
Swiss Franc CHF 311.9 314.4
Thai Bhat THB 7.58 7.73


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