World s first smartphone-based MBA launched

DUBAI (Web Desk) – The UK-based educator has launched a device for gaining an MBA from one of the more reputed global education institutions.

Smartphone-savvy Dubai students can now use the device for gaining an MBA degree.

Most UAE schools and universities now welcome the use of smartphones in classrooms as the London School of Marketing (LSM) has taken it to a whole new level.

Hundreds of students have already signed up to use the technology with more expected to follow, the educator said.

“We adopt a ‘click and brick’ approach to learning. All our courses are delivered online but in lots of countries, we have Local Access Points. These are places where students can go to meet, study together and have access to our experts,” he explains.

“Everyone has a smartphone now, so it makes sense to run courses which our students can access while they’re on the move,” says Anton Dominique, CFO of LSM.

The courses it offers via the smartphone include an MBA in business studies, a Masters and two undergraduate courses in the same subject. Its professional marketing course can also be accessed via smartphones, it noted.

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