Search launches Pakistan’s first ever shoppable online fashion event

Ali Zain 09:56 AM | 22 Apr, 2016 launches Pakistan’s first ever shoppable online fashion event
KARACHI (Staff Report) -, in collaboration with Bank Alfalah, Pantene, Bata, Mastercard, Insignia, Careem and Cinepax launched Pakistan’s first ever shoppable online fashion event last night and will continue as an online fashion week for the masses to avail exclusive designer wear till April 24.


Aimed at bridging the gap between high-end fashion and everyday consumers in Pakistan, this groundbreaking initiative will significantly help the industry by not only providing the fashion fraternity an online platform to grow, but also promoting accessibility to their customers.


Unlike other conventional fashion events, the Bank Alfalah Daraz Fashion Week has been made accessible to consumers who can livestream the show and buy any product straight away with a simple click of the mouse.


Gathering such aspirational designers as Feeha Jamshed, Deepak Perwani, Tena Durrani, Zara Shahjahan, Amir Adnan, leading retail store Generation and Bank Alfalah Rising Talent Hamza Bokhari, the show features exclusive collections on the leading e-commerce platform at incredible price points that are much lower than what one would expect for such big brands.


Kicking off the fashion show, Bjarke Mikkelson, CEO Daraz said, “Usually, the way high-end fashion works is the Fashion Show is months in advance to when the collections hit the stores - it is very exclusive and small with elites, press, bloggers and a few very important people.


However, with the Daraz Fashion Week, what we are really trying to do is, we are trying to take something that is usually reserved for a small group of people, to anybody in Pakistan who has internet and a smartphone.”


“We want to make sure that everybody participates and has the same opportunity and same convenience as any one of us when we go shopping. I want to say thank you to all our partners, particularly, Bank Alfalah who have really not just been a sponsor for us but really helped shape this concept from the start.


Everything is actually new; the concept, as well as the way we put everything together. Also, a special thanks to Pantene and to Starcom for helping us organize the looks and to Mastercard, Insignia and Bata. I hope all of you have a good time,” he concluded.


“We are not only pleased to be part of this first-of-its-kind fashion event in Pakistan, but we are also proud of the fact that our Rising Talent, Hamza Bokhari, is showcasing his collection alongside Pakistan’s fashion mavens,” said Atif Bajwa, President & CEO at Bank Alfalah at the show’s launch.


“Bank Alfalah has been supporting young talent in fashion, however, this partnership with goes beyond that objective to help designers sell their products directly to consumers through the use of technology.” he added.


The collections, available across Pakistan at, are set to be a game-changer for the local fashion industry. Anyone viewing the show can add their desired product to cart simply by clicking on the product – it’s immediate gratification.

_H3A2612’s webpage for the fashion week has been streamlined in a way that the shopping experience becomes effortless for the customer, making it a classic example of social entertainment and retail being rolled into one glamourous event.


The response so far has been overwhelming, thousands of people have been on the fashion week page since the show kicked off at 8:00 PM last night, getting their hands on their favourite designer wear. Stocks are running out fast, may the fastest fingers win. Daraz will reveal more details about the show and the overall impact it had on the fashion industry once fashion week comes to an end.


Ali Zain
Ali Zain

Ali Zain is a member of the staff at Daily Pakistan Global. He earned BS Communication Studies degree from University of the Punjab. His thesis titled "Cultural Continuity and Mass Media: An analysis of leading online newspapers ...


KARACHI - Following are the foreign currency exchange rates for US Dollar, Saudi Riyal, UK Pound Sterling, U.A.E. Dirham, European Euro, and other foreign currencies in Pakistan open market on January 26, 2023 (Thursday).

Source: Forex Association of Pakistan. (last update 09:00 AM)

Currency Symbol Buying Selling
US Dollar ‎USD 253.4 255.15
Euro EUR 274 276.6
UK Pound Sterling GBP 311 314
U.A.E Dirham AED 68.7 69.3
Saudi Riyal SAR 66.4 67
Australian Dollar AUD 176 178
Bahrain Dinar BHD 615.68 620.18
Canadian Dollar CAD 186 188
China Yuan CNY 34.12 34.37
Danish Krone DKK 33.83 34.18
Hong Kong Dollar HKD 29.52 29.87
Indian Rupee INR 2.81 2.89
Japanese Yen JPY 2.5 2.54
Kuwaiti Dinar KWD 756.69 761.69
Malaysian Ringgit MYR 52.59 53.04
New Zealand Dollar NZD 148.33 149.53
Norwegians Krone NOK 22.43 22.73
Omani Riyal OMR 600.37 604.87
Qatari Riyal ‎QAR 63.5 64
Singapore Dollar SGD 178 179.3
Swedish Korona SEK 21.78 22.08
Swiss Franc CHF 250.23 251.98
Thai Bhat THB 6.98 7.08

KARACHI – The price of a single tola of 24-karat gold in Pakistan is Rs190,900 on Thursday. The price of 10 grams of 24k gold was recorded at Rs163,670.

Likewise, 10 grams of 22k gold were being traded for Rs150,300 while a single tola of 22-karat gold was being sold at Rs 173,200.

Note: The gold rate in Pakistan is fluctuating according to the international market so the price is never been fixed. The below rates are provided by local gold markets and Sarafa Markets of different cities.

City Gold Silver
Lahore PKR 190,900 PKR 2,100
Karachi PKR 190,900 PKR 2,100
Islamabad PKR 190,900 PKR 2,100
Peshawar PKR 190,900 PKR 2,100
Quetta PKR 190,900 PKR 2,100
Sialkot PKR 190,900 PKR 2,100
Attock PKR 190,900 PKR 2,100
Gujranwala PKR 190,900 PKR 2,100
Jehlum PKR 190,900 PKR 2,100
Multan PKR 190,900 PKR 2,100
Bahawalpur PKR 190,900 PKR 2,100
Gujrat PKR 190,900 PKR 2,100
Nawabshah PKR 190,900 PKR 2,100
Chakwal PKR 190,900 PKR 2,100
Hyderabad PKR 190,900 PKR 2,100
Nowshehra PKR 190,900 PKR 2,100
Sargodha PKR 190,900 PKR 2,100
Faisalabad PKR 190,900 PKR 2,100
Mirpur PKR 190,900 PKR 2,100


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