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Daraz launches private traffic solution for DarazMall brands in collaboration with Facebook, Google

11:23 PM | 24 Jul, 2019
Daraz launches private traffic solution for DarazMall brands in collaboration with Facebook, Google
LAHORE - Daraz, Pakistan’s e-commerce giant, has launched Daraz Private Traffic - a first of its kind digital marketing program developed in collaboration with Facebook and Google - at the second annual DarazMall Summit.

The event held in Karachi and Lahore on Monday and Wednesday respectively was attended by over 400 leading brands.

As a front-runner for innovation in Pakistan, Daraz focuses on the use of technology to not only enhance consumer experience but also to maximize the benefits derived by the seller community.



Partnerships, be they relate to past or the current one with organizations like Facebook and Google, have allowed Daraz to develop a comprehensive digital ecosystem that provides opportunities of growth for all brands, regardless of location or background.

“Daraz Private Traffic is the direct result of months of dedication, planning and hard work with Facebook and Google and we are proud to be launching this program exclusively in Pakistan.” Dr. Jonathan Doer, Co-CEO, Daraz.

Keynote speakers including Ali Khurshid, Client Partner | South Asia, Facebook and Juan Macias, Account Strategist CPG & Food and Beverage, Google highlighted how the Private Traffic Program has been specifically designed for brand partners to leverage Daraz’s advanced data science learnings and expertise along with digital marketing tools offered by Facebook and Google. This program has the potential to provide all brands with the necessary tools to develop customer engagement on social media, improve user experience and multiply sales.



“With the introduction of tools like the Private Traffic Program, brands will see a greater return on their marketing investment by generating higher conversion rates. We are constantly developing new ways to improve seller and buyer interactions on the Daraz app; this program is a major step forward on that front.” Ehsan Saya, MD Daraz, Pakistan.

Shayan Jaffer, Performance Marketing Manager, Reckitt Benckiser and Danial Akhtar, E-Commerce Manager, Nestle took to the stage to discuss their organizations personal experiences with the Private Traffic Program. Nestle experienced an E-Commerce growth of 239% while Reckitt Benckiser experienced a 3X rise in sales and views on their Daraz page.

The DarazMall summit was concluded with an awards ceremony that highlighted different brand’s contributions to the E-Commerce ecosystem over the past year. Unilever was presented with the title of “Brand of the Year”.

Daily Pakistan Global Web Desk

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Today Open Market Currency Rates - Pak Rupee to US Dollar, Euro, Pound, Riyal - 23 June 2024

Pakistani rupee rates against US Dollar and other currencies on June 23, 2024 (Saturday) in open market.

USD to PKR Rate Today

US dollar was being quoted at 277.7 for buying and 280.85 for selling.

Euro's buying rate stands at 294.3 and selling rate is 297.9 while British Pound rate is 352 for buying, and 355.5 for selling.

UAE Dirham AED was at 75 and Saudi Riyal at 72.85.

Currency Rates in Pakistan

Currency Symbol Buying Selling
US Dollar USD 277.7 280.85
Euro EUR 294.3 297.9
UK Pound Sterling GBP 352 355.5
U.A.E Dirham AED 75 75.8
Saudi Riyal SAR 72.85 73.6
Australian Dollar AUD 182.2 184
Bahrain Dinar BHD 740.98 748.98
Canadian Dollar CAD 202 204
China Yuan CNY 38.4 38.8
Danish Krone DKK 40.15 40.55
Hong Kong Dollar HKD 35.68 36.03
Indian Rupee INR 3.34 3.45
Japanese Yen JPY 1.9 1.98
Kuwaiti Dinar KWD 908.7 917.7
Malaysian Ringgit MYR 59.07 59.67
New Zealand Dollar NZD 170.98 172.98
Norwegians Krone NOK 26.38 26.68
Omani Riyal OMR 723.75 731.75
Qatari Riyal QAR 76.53 77.23
Singapore Dollar SGD 202 204
Swedish Korona SEK 26.68 26.98
Swiss Franc CHF 315.21 317.71
Thai Bhat THB 7.59 7.74

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