But a world famous advertising agency, David Buenos Aires, came up with a solution: using man boobs.
The agency’s new campaign - “#ManBoobs4Boobs” - presents a fairly straightforward breast exam tutorial for Movimiento Ayuda Cáncer de Mama (MACMA), in which a woman performs the procedure on a man who happens to have larger than average breasts (for a dude).
“Breasts aren’t very welcome. They’re censored,” David's executive creative director's Joaquin Cubria and Ignacio Ferioli told Adweek.