Pakistani cosmetics to be on display at Dubai’s Beautyworld 2023 fair 

08:51 PM | 26 Oct, 2023
Pakistani cosmetics to be on display at Dubai’s Beautyworld 2023 fair 
Source: Instagram

ISLAMABAD – Several Pakistani companies are set to participate in the 27th edition of Beautyworld 2023, which is scheduled to kick start next week at the Dubai World Trade Center in the United Arab Emirates (UAE).

The mega event, which is being organised by Messe Frankfurt, will be held from October 30 to November 1 and it would be attended by more than 1,700 exhibitors from across the world.

The Trade Development Authority of Pakistan (TDAP) will establish a dedicated pavilion while some companies will be attending it as direct exhibitors to showcase their products. 

Companies from China, Italy, Japan, Korea, Turkey, the United Kingdom, the United States and other countries will participate in the event and exhibit their products ranging from perfumes and cosmetics to personal care items.

“Importers of beauty products as well as salon and spa owners will attend the show to look at new products and attend master classes in various beauty techniques,” TDAP said in a statement earlier this week.

Bonanza Satrangi, Face Fresh, Faiza Beauty Cream, Golden Pearl Cosmetics, Mohammad Hashim Tajir Surma and Soneri Care are taking part in the event as direct exhibitors. Others will attend the even under TDAP. 

Pakistani participants said the exhibition would provide them an opportunity to interact with the foreign buyers, particularly those who have not been visiting Pakistan due to security fears or other concerns.

An official of a Pakistani firm told the media that efforts are being made to increase the exports from Pakistan. 

Daily Pakistan Global Web Desk


Rupee exchange rate to US Dollar, Euro, Pound, Dirham, and Riyal - 28 Feb 2024

Pakistani currency remains momentum against US dollar in the open market on February 28, 2024 (Wednesday).

US Dollar rate in Pakistan

In the open market, the US dollar moves up and currently hovers at 282 for buying and 282.25 for selling.

Euro currently stands at 303.1 for buying and 306.1 for selling while British Pound rate stands at 351.6 for buying, and 355.1 for selling.

UAE Dirham AED hovers at 76.1 whereas the Saudi Riyal saw slight increase, with new rates at 74.25.

Today’s currency exchange rates in Pakistan - 28 Feb 2024

Source: Forex Association of Pakistan. (last update 09:00 AM)
Currency Symbol Buying Selling
US Dollar USD 282 282.25
Euro EUR 303.1 306.1
UK Pound Sterling GBP 351.6 355.1
U.A.E Dirham AED 76.1 76.8
Saudi Riyal SAR 74.25 75.05
Australian Dollar AUD 181.1 183.1
Bahrain Dinar BHD 742.91 750.91
Canadian Dollar CAD 207.1 209.1
China Yuan CNY 38.87 39.27
Danish Krone DKK 40.61 41
Hong Kong Dollar HKD 35.75 36.1
Indian Rupee INR 3.37 3.48
Japanese Yen JPY 2.10 2.18
Kuwaiti Dinar KWD 905.46 914.46
Malaysian Ringgit MYR 58.5 59.1
New Zealand Dollar NZD 173.05 175.05
Norwegians Krone NOK 26.41 26.71
Omani Riyal OMR 725.54 733.54
Qatari Riyal QAR 76.74 77.44
Singapore Dollar SGD 207.15 209.15
Swedish Korona SEK 27.04 27.34
Swiss Franc CHF 317 319.5
Thai Bhat THB 7.76 7.91


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