Mohammed bin Rashid launches UAE Soft Power Council

11:50 PM | 29 Apr, 2017
Mohammed bin Rashid launches UAE Soft Power Council
DUBAI - UAE Vice President and Prime Minister and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum on Saturday launched the UAE Soft Power Council.

The council  will define a comprehensive strategy to reinforce the country’s position and consolidate its values of respect and appreciation with governments and citizens across the world.

The UAE Soft Power Council will report directly to the UAE Cabinet, and will introduce an integrated national strategy that consolidates the roles of both the public and private sectors in achieving soft power and conveying the nation’s history in a new way. The Council will also develop a soft power strategy for the state, including the science, culture, technology, humanitarian and economic sectors, in order to establish relationships at the grassroots level with partners both in the Arab region and globally.

The Council will review all legislation and policies that affect the UAE’s status and reputation, and will develop a strategy to reinforce the country’s reputation between the grassroots in all the strategic countries, for the UAE Cabinet to review in the coming months.

His Highness Sheikh Mohammed bin Rashid stressed that the UAE has military and economic power and will now develop its soft power in order to solidify its reputation, and serve the interests of its people in the long term, establishing relationships across various sectors including the economic, tourism and investment sectors.

His Highness Sheikh Mohammed bin Rashid said, “Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces His Highness Sheikh Mohammed bin Zayed Al Nahyan has succeeded in establishing a strong and unprecedented position for the UAE on a regional and global scale. We must build strong diplomatic relationships and systems in order to pursue his vision of making the UAE a global example of prestige and excellence.”

His Highness continued, “The UAE holds a special place in the hearts of millions of people around the world; we want to build on that and elevate it. We have the economic, cultural and civilizational components to achieve this swiftly.”

“We have been celebrating milestones such as national days and co-operating on development initiatives with our brothers and sisters in the Gulf and Arab World; now we want to develop a different strategy to introduce our culture and values to all people across the world. We want to utilise new tools and methods in order to reach more people, and share our knowledge, culture and history with the world. The UAE Soft Power Council is a stepping stone to achieving this vision, and promoting our country through successful public diplomacy to many people from various backgrounds.”

His Excellency Mohammed Abdullah Al-Gergawi was named the Chairman of the UAE Soft Power Council. The Council’s members are His Excellency Dr. Anwar bin Mohammed Gargash, Minister of State for Foreign Affairs; Her Excellency Reem bint Ebrahim Al Hashimy, Minister of State for International Cooperation; His Excellency Sultan Al Jaber, UAE Minister of State; Her Excellency Noura bint Mohammed Al Kaabi, UAE Minister of State for Federal National Council Affairs; HE Mohamed Khalifa Al Mubarak, Chairman of Abu Dhabi Tourism & Culture Authority;His Excellency Khalifa bin Salem Al Mansouri, Acting Undersecretary of the Abu Dhabi Department of Economic Development; His Excellency Sami Ahmad Dhaen Al Qamzi, Director General of the Department of Economic Development; His Excellency Helal Saeed Almarri, Director General of Dubai’s Department of Tourism and Commerce Marketing and His Excellency Saeed Mohammad Al Eter, Director General of the Public Diplomacy Office at the Ministry of Cabinet Affairs and the Future.

The Council will develop a general soft power strategy for the UAE to reinforce its reputation and status regionally and globally, instigate cooperation between public and private sector entities within the country through soft power initiatives and projects, and submit reports periodically to the UAE Cabinet on the all progress and implementation of the strategy.

The UAE Soft Power Council will be an authoritative body, providing counsel and reference on soft power initiatives, and protecting and highlighting our country’s achievements and the UAE’s ambition and accomplishments contribute to science, culture, arts, tourism, trade, humanitarianism and other sectors both in the region and across the world. The Council will develop new tools to tell our story, share our uniqueness, and share the vision of our leadership for the UAE to be the best country in the world.”

The Public Diplomacy Office in the Ministry of Cabinet Affairs and the Future will prepare the soft power strategy, in coordination with the concerned authorities who will provide technical and administrative support to the UAE Soft Power Council.


Pakistani rupee registers marginal gain against US Dollar, Euro, Pound, Riyal and Dirham; Check forex rates

Pakistani rupee continued its momentum against the US dollar, and orther currencies in the open market on Thursday, as the local currency also improved in the inter-bank market.

Dollar Rate in Pakistan Today

On Thursday, the US dollar moved down and was being quoted at 283.2 for buying and 286.15 for selling.

Euro comes down to 308 for buying and 311 for selling. British Pound rate dropped to 358.5 for buying, and 362 for selling.

UAE Dirham AED witnessed slight drop and new rate stands at 77.4 whereas the Saudi Riyal remained stable at 76.

Today's currency exchange rates in Pakistan - 7 December 2023

Source: Forex Association of Pakistan. (last update 09:00 AM)

Currency Symbol Buying Selling
US Dollar USD 283.2 286.15
Euro EUR 308 311
UK Pound Sterling GBP 358.5 362
U.A.E Dirham AED 77.4 78.1
Saudi Riyal SAR 76 76.8
Australian Dollar AUD 187.2 189
Bahrain Dinar BHD 757.23 765.23
Canadian Dollar CAD 209 211
China Yuan CNY 39.89 40.29
Danish Krone DKK 41.19 41.59
Hong Kong Dollar HKD 36.41 36.76
Indian Rupee INR 3.42 3.53
Japanese Yen JPY 1.39 1.45
Kuwaiti Dinar KWD 921.71 930.71
Malaysian Ringgit MYR 61.02 61.62
New Zealand Dollar NZD 174.54 176.54
Norwegians Krone NOK 26.05 26.35
Omani Riyal OMR 739.62 747.62
Qatari Riyal QAR 78.22 78.92
Singapore Dollar SGD 211 213
Swedish Korona SEK 27.12 27.42
Swiss Franc CHF 324.94 327.44
Thai Bhat THB 8.06 8.21

Gold prices in Pakistan move down despite positive global cues; Check latest rates here

Gold price in Pakistan remained under pressure as the yellow metal moved down despite an upward trend in the international market.

Gold Rates in Pakistan Today - 7 December 2023

On Thursday, the price of a single tola of 24-karat gold stands at Rs217,100 and 10 grams of 24k gold costs Rs186,130. 

Single tola of 22 Karat Gold costs Rs199,000, 21 karat rate for per tola is Rs189,960 and 18k gold rate is Rs162,825.00 for each tola.

In the global market, gold prices hover at around $2026, gaining $8.30 on Thursday.

Today Gold Rate in Pakistan

Today Gold Price in Pakistan (4 September 2023)

City Gold Silver
Lahore PKR 217,100 PKR 2,565
Karachi PKR 217,100 PKR 2,565
Islamabad PKR 217,100 PKR 2,565
Peshawar PKR 217,100 PKR 2,565
Quetta PKR 217,100 PKR 2,565
Sialkot PKR 217,100 PKR 2,565
Attock PKR 217,100 PKR 2,565
Gujranwala PKR 217,100 PKR 2,565
Jehlum PKR 217,100 PKR 2,565
Multan PKR 217,100 PKR 2,565
Bahawalpur PKR 217,100 PKR 2,565
Gujrat PKR 217,100 PKR 2,565
Nawabshah PKR 217,100 PKR 2,565
Chakwal PKR 217,100 PKR 2,565
Hyderabad PKR 217,100 PKR 2,565
Nowshehra PKR 217,100 PKR 2,565
Sargodha PKR 217,100 PKR 2,565
Faisalabad PKR 217,100 PKR 2,565
Mirpur PKR 217,100 PKR 2,565


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