EFU Life digital campaign ‘Humrahi’ wins at MAA Globes 2019

08:16 PM | 29 Feb, 2020
EFU Life digital campaign ‘Humrahi’ wins at MAA Globes 2019

EFU Life Assurance Limited, the leading life insurance provider in the country, has been recognized at an international forum yet again. After winning at the Dragons of Asia Awards, with the ‘Blue Dragon’ for Best Campaign in Pakistan and Gold Dragon for ‘Best Use of Media’ in APAC region, EFU Life was recognized at the 33rd Marketing Agencies Association Worldwide Awards Ceremony 2019 for its ‘Humrahi’ web series.

EFU Life was conferred the Gold Globe Award at the MAA Globes Award after winning against Campaigns from Hong Kong and Russia for the top spot in Best Use of Media category.

Since 1986, ‘Marketing Agencies Association Worldwide’ remains the elite results-driven Global Award program recognizing the very best Marketing Communications Campaigns from all over the world.

EFU Life collaborated with media agency, Mediavest Pakistan to successfully execute the campaign thus humanizing the brand across digital media.

Daily Pakistan Global Web Desk


Pakistani rupee exchange rate to US Dollar, Euro, Pound, Dirham, and Riyal - 4 March 2024

Pakistani rupee remains stable against US dollar in the open market on March 4, 2024 (Monday).

US Dollar rate in Pakistan

In the open market, the US dollar was being quoted at 279.3 for buying and 282.45 for selling.

Euro currently stands at 302.5 for buying and 305.5 for selling while British Pound rate stands at 354 for buying, and 359 for selling.

UAE Dirham AED hovers at 76.3 whereas the Saudi Riyal saw slight increase, with new rates at 74.5.

Today’s currency exchange rates in Pakistan - 4 March 2024

Source: Forex Association of Pakistan. (last update 09:00 AM)
Currency Symbol Buying Selling
US Dollar USD 279.3 282.45
Euro EUR 302.5 305.5
UK Pound Sterling GBP 354 359
U.A.E Dirham AED 76.3 77
Saudi Riyal SAR 74.5 75.3
Australian Dollar AUD 181 183
Bahrain Dinar BHD 737.97 745.97
Canadian Dollar CAD 207 209.2
China Yuan CNY 38.82 39.22
Danish Krone DKK 40.23 40.63
Hong Kong Dollar HKD 35.7 36.05
Indian Rupee INR 3.37 3.48
Japanese Yen JPY 2.1 2.18
Kuwaiti Dinar KWD 901.62 910.62
Malaysian Ringgit MYR 58.49 59.09
New Zealand Dollar NZD 168.97 170.97
Norwegians Krone NOK 26.54 26.84
Omani Riyal OMR 725.68 733.68
Qatari Riyal QAR 76.74 77.44
Singapore Dollar SGD 207 209
Swedish Korona SEK 27.13 27.43
Swiss Franc CHF 314.07 316.57
Thai Bhat THB 7.74 7.89


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