LAHORE – Punjab Chief Minister Usman Buzdar has taken notice of a fashion photoshoot at the Gurdwara Darbar Sahib in Kartarpur that sparked criticism on social media.
A female model had bareheaded shot for a ladies’ clothing brand in the gurdwara, one of the sacred places for Sikh followed.
The chief minister has ordered an inquiry into the matter and summoned report from chief secretary. He also vowed to take action against those involved in granting permission for modeling.
He also expressed sadness as the incident hurt the feeling of the Sikh community.
The action comes after an Indian Sikh independent journalist, Ravinder Singh Robin, criticised the model’s photos on Twitter earlier in the day.
“Modelling bareheaded for ladies’ attire, in the premises of Gurdwara Sri Darbar Sahib at #KartarpurSahib in Pakistan, by a Lahorite woman has [severely] hurt the religious sentiments of Sikhs,” he wrote.
Federal Minister for Information Fawad Chaudhry also slammed the designer and model for shooting at the Gurdwara Sri Darbar Sahib.
“Kartarpur Sahib is a religious symbol and not a film set,” Fawad wrote on social media while replying to Robin.
The Designer and the model must apologise to Sikh Community #KartarPurSahib is a religious symbol and not a Film set….. https://t.co/JTkOyveXvn
— Ch Fawad Hussain (@fawadchaudhry) November 29, 2021
The photos of the model were shared on the Instagram page of a clothing brand named Mannat Clothing, but were removed after the criticism.
Following the outcry, the brand and the digital creator removed the photos from their social media handles. The brand claimed that the shoot is not part of any of its campaigns as it was done by a third party.
“However, we accept our mistake that we should not have posted this content and we apologize to every single person”, the post reads.
‘Not a film set’: Fashion brand photoshoot in Kartarpur draws public ire
