KARACHI – A few spare moments of one’s life in this digital age can prove a helping hand for those want to bring positive change in the world by making girls stronger through education.
Standing out of the crowd with its leadership creative idea, Lifebuoy Shampoo with the collaboration of The Citizens Foundation (TCF) has recently launched a campaign “Beti Parho Usse Mazboot Banao” to increase the number of school-going girls in Pakistan.
Going a mile more to achieve the goal, Lifebuoy Shampoo is utilizing the power of innovative digital platforms to encourage people around the world to play their role for the cause.
Performing its duties on one side, the brand has come forward to engage public to make the dream realize and what differs its step is that you don’t need to pay a single penny to fund a cause near and dear to your heart.
A simple thing you need to do is just a few spare moments to watch the few seconds long what one can call a pack full of motivations film through Facebook and Youtube, etc.
Each view of the video will have an incentive for the cause as it will be a contribution regarding girls’ education in the country.
Donations, which cost only less than a minute of your life, can be multiplied by sharing the video with family and friends as it would help Lifebuoy Shampoo and TCF put more girls in schools.
A report prepared by Alif Ailaan shows every second girl in Pakistan is out of school and the Lifebuoy Shampoo is working to secure a better future for girls in Pakistan by raising awareness and enabling their access to education.
For the first time, purpose on Lifebuoy Shampoo bottles has been introduced and each variant depicts a special mother-daughter moment. Moreover, to sensitize the public, a creative OOH campaign was also launched by Lifebuoy Shampoo to increase the enrollment of Pakistani girls in schools.
