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Dior gets slammed for racist perfume ad

Aleena Raheel 01:20 PM | 2 Sep, 2019
Dior gets slammed for racist perfume ad
Johnny Depp, the face of Dior's ad campaign for a $150 cologne called "Sauvage," is being accused of "racism" and "cultural appropriation" against Native Americans.

Early Friday night, the French luxury giant started wiping "We are the Land" teaser videos of the "authentic journey deep into the Native American soul," which was set for release Sept. 1 from Twitter and Instagram after widespread backlash online.

Depp also whips out a guitar and plays a famous riff by Shawnee guitarist Link Wray.

Scholars and critics have responded that the campaign is racist and a clear cut case of appropriation.

“It is so deeply offensive and racist,” said Crystal Echo Hawk, CEO of the media watchdog group IllumiNative. “I don’t know how anyone in 2019 can think a campaign like this can go down well.”

Dior’s Sauvage line of perfumes isn’t new – it first launched in the 1960s – but the brand’s continued use of the name alongside Native American imagery has drawn particular criticism. The French name of the fragrance line translates to “wild” or “savage” in English.

“These types of tropes, these types of narratives about Native people as savages they do real harm,” Echo Hawk said. “And fuel racism.”

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Today's currency exchange rates in Pakistan - Dollar, Euro, Pound, Riyal rates on March 30, 2023

KARACHI - Following are the foreign currency exchange rates for US Dollar, Saudi Riyal, UK Pound Sterling, U.A.E. Dirham, European Euro, and other foreign currencies in Pakistan open market on March 30, 2023 (Thursday).

Source: Forex Association of Pakistan. (last update 09:00 AM)

Currency Symbol Buying Selling
US Dollar ‎USD 283.6 286.65
Euro EUR 305.5 308.5
UK Pound Sterling GBP 348 351.5
U.A.E Dirham AED 77 77.7
Saudi Riyal SAR 75.5 76.3
Australian Dollar AUD 187.5 189.9
Bahrain Dinar BHD 753.99 761.99
Canadian Dollar CAD 206 208.2
China Yuan CNY 41.25 41.65
Danish Krone DKK 41.26 41.51
Hong Kong Dollar HKD 36.11 36.46
Indian Rupee INR 3.45 3.56
Japanese Yen JPY 2.15 2.22
Kuwaiti Dinar KWD 925.67 934.67
Malaysian Ringgit MYR 62.85 63.45
New Zealand Dollar NZD 175.57 177.58
Norwegians Krone NOK 26.33 26.63
Omani Riyal OMR 736.34 744.35
Qatari Riyal ‎QAR 77.92 78.62
Singapore Dollar SGD 209.5 211.5
Swedish Korona SEK 26.5 26.8
Swiss Franc CHF 308.25 310.75
Thai Bhat THB 8.28 8.43

Today's gold rates in Pakistan – 30 March 2023

KARACHI - The price of a single tola of 24-karat gold in Pakistan is Rs 207,700 on Thursday.The price of 10 grams of 24k gold was recorded at Rs178,070.   

Likewise, 10 grams of 22k gold were being traded for Rs163,624 while a single tola of 22-karat gold was being sold at Rs 190,880.

Note: The gold rate in Pakistan is fluctuating according to the international market so the price is never been fixed. The below rates are provided by local gold markets and Sarafa Markets of different cities.

City Gold Silver
Lahore PKR 207,700 PKR 2,470
Karachi PKR 207,700 PKR 2,470
Islamabad PKR 207,700 PKR 2,470
Peshawar PKR 207,700 PKR 2,470
Quetta PKR 207,700 PKR 2,470
Sialkot PKR 207,700 PKR 2,470
Attock PKR 207,700 PKR 2,470
Gujranwala PKR 207,700 PKR 2,470
Jehlum PKR 207,700 PKR 2,470
Multan PKR 207,700 PKR 2,470
Bahawalpur PKR 207,700 PKR 2,470
Gujrat PKR 207,700 PKR 2,470
Nawabshah PKR 207,700 PKR 2,470
Chakwal PKR 207,700 PKR 2,470
Hyderabad PKR 207,700 PKR 2,470
Nowshehra PKR 207,700 PKR 2,470
Sargodha PKR 207,700 PKR 2,470
Faisalabad PKR 207,700 PKR 2,470

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