Beginners equipped with skills to design actionable social media strategy at SIBF 2019

08:54 PM | 5 Nov, 2019
Beginners equipped with skills to design actionable social media strategy at SIBF 2019

SHARJAH – Novice and new professional social media users got handy tips and advice on how to set up a social media strategy for themselves in practical terms at the Sharjah International Book Fair 2019 yesterday.

Hosted by marketing expert Zyad Tarek, participants learnt the fundamentals of setting up a social media presence and what could be gained from an effective strategy in a session called, ‘Developing an Actionable & Achievable Social Media Strategy.’

According to Zyad, an effective social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. Every post, reply, like, and comment should serve a purpose, he said.


“Too many people think that just having a presence on social media platforms or expecting results without investing money and time is good enough, or use it just for selling their products and services and that definitely won’t work as a strategy,” he said.

Zyad is a former Social Media Marketing Manager and now owner of Oventure, a consultancy that manages social media and events for clients. Here are his 8 Steps to Create a Social Media Strategy:

1.Set social media marketing goals that align to business objectives; 2.Learn everything you can about your audience; 3.Research the competition; 4.Conduct a social media audit; 5.Set up accounts and improve existing profiles; 6.Find inspiration; 7.Create a social media content calendar; 8.Test, evaluate, and adjust your strategy.

“Whilst that might seem like a lot, there are some great apps out there which can help you,” says Zyad who recommends Canva for making attractive designs on posts; Hootsuite for managing and scheduling your social media; Quintly for analysing your social channels; Quik for making videos and Splice for adding sound.

“But ultimately what is important is to produce content of quality not quantity. There is already so much content out there, that the only way to stand out and get results is to ensure yours is better,” he add.

Daily Pakistan Global Web Desk


Pakistani rupee exchange rate against US dollar, Euro, Pound and Riyal - 20 Feb 2024

Pakistani currency remained largely stable against US dollar and other currencies in the open market on February 20, 2024 (Tuesday).

US Dollar rate in Pakistan

In the open market, the US dollar was being quoted at 279.05 for buying and 282.1 for selling.

On Tuesday, Euro stands at 301 for buying and 304 for selling while British Pound rate stands at 352.4 for buying, and 355.4 for selling.

UAE Dirham AED hovers at 76.55 whereas the Saudi Riyal saw slight increase, with new rates at 74.2.

Today’s currency exchange rates in Pakistan - 20 Feb 2024

Source: Forex Association of Pakistan. (last update 09:00 AM)
Currency Symbol Buying Selling
US Dollar USD 279.05 282.1
Euro EUR 301 304
UK Pound Sterling GBP 352.4 355.4
U.A.E Dirham AED 76.55 77.25
Saudi Riyal SAR 74.2 75
Australian Dollar AUD 180 182
Bahrain Dinar BHD 743.12 751.12
Canadian Dollar CAD 206.5 208.5
China Yuan CNY 38.84 39.24
Danish Krone DKK 40.24 40.64
Hong Kong Dollar HKD 35.74 36.09
Indian Rupee INR 3.48 3.59
Japanese Yen JPY 2.10 2.18
Kuwaiti Dinar KWD 906.33 915.33
Malaysian Ringgit MYR 58.6 59.2
New Zealand Dollar NZD 170.1 172.1
Norwegians Krone NOK 26.43 26.73
Omani Riyal OMR 725.75 733.75
Qatari Riyal QAR 76.76 77.46
Singapore Dollar SGD 207 207
Swedish Korona SEK 26.85 27.15
Swiss Franc CHF 315.64 318.14
Thai Bhat THB 7.93 8.08


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