Synergy Group wins big at the Effie Awards 2024

07:59 PM | 6 May, 2024
Synergy Group wins big at the Effie Awards 2024

KARACHI—Synergy Group, the country's largest integrated marketing communication conglomerate, has won yet another award at the prestigious Effie Awards Pakistan.

The group's agencies, Synergy Advertising and Synite Digital have received multiple awards, reaffirming their commitment to excellence and creativity in marketing, communication, and advertising.

Synergy Advertising, known for its strategic insight and creativity, emerged as a dominant force at the Effie Awards Pakistan, winning four awards.

It took home one silver for the campaign Asaan Mobile Account – Apka Account, Apka Ikhtiyar for State Bank of Pakistan in category ‘New Product or Service’ and three bronze for campaigns: Polio Outbreak for Pakistan Polio Eradication Programme in the category ‘Non Profit’; Asaan Mobile Account for State Bank of Pakistan in category ‘Finance’; and Asaan Mobile Account – Apka Account, Apka Ikhtiyar for State Bank of Pakistan in category ‘Marketing Innovative Solutions’.

The agency's campaigns exemplify a keen understanding of client objectives and consumer insights, driving tangible results and setting new benchmarks for marketing effectiveness.

Meanwhile, Synite Digital, one of the industry leaders in digital marketing and innovation, showcased its prowess with two impressive silver wins for its campaigns: SC - Women In Tech for Standard Chartered Bank in category ‘Sustained Success’ and Who Fried It Best for KFC in category ‘Restaurants’.

Synite Digital is renowned for its imaginative campaigns that resonate well with audiences and drive meaningful engagement. The agency's ability to leverage digital platforms for social impact and brand-building garnered widespread acclaim and appreciation at the Effie Awards Pakistan.

Commenting on the Effie Awards wins, Ahmed Kapadia, Chairman & CEO of Synergy Group, stated: "We are committed to pushing the boundaries of creativity, innovation, and effectiveness in marketing. The success of Synergy Advertising and Synite Digital at the Effie Awards 2024 is a testament to our dedication to delivering results-driven solutions for our clients. We want to take this opportunity to reiterate our commitment to driving impactful outcomes and to thank all the partners who put their trust in us, allowing us to create award-winning campaigns."

Winning efforts this year again reflect Synergy Group’s robust growth culture and winning mindset, which have made it stand out among its competitors. It has also reinforced its position as a thought leader in the marketing and digital realm, setting new standards of excellence and innovation.

Daily Pakistan Global Web Desk


Today Open Market Currency Rates in Pakistan - Pakistani Rupee to US Dollar, Euro, Pound, Riyal - 16 June 2024

Pakistani rupee rates against US Dollar and other currencies on June 16, 2024 (Sunday) in open market.

USD to PKR Rate Today

US dollar was being quoted at 277.5 for buying and 280.65 for selling.

Euro's buying rate stands at 296 and selling rate is 299 while British Pound rate is 349.7 for buying, and 353.25 for selling.

UAE Dirham AED was at 74.80 and Saudi Riyal at 72.80.

Currency Rates in Pakistan

Currency Symbol Buying Selling
US Dollar USD 277.50 280.65
Euro EUR 296 299
UK Pound Sterling GBP 349.7 353.25
U.A.E Dirham AED 74.8 75.6
Saudi Riyal SAR 72.8 73.55
Australian Dollar AUD 182 184
Bahrain Dinar BHD 741.18 749.18
Canadian Dollar CAD 204 206
China Yuan CNY 38.43 38.83
Danish Krone DKK 40.18 40.58
Hong Kong Dollar HKD 35.66 36.01
Indian Rupee INR 3.33 3.44
Japanese Yen JPY 1.9 1.98
Kuwaiti Dinar KWD 909.34 909.34
Malaysian Ringgit MYR 59.3 59.9
New Zealand Dollar NZD 170.79 172.79
Norwegians Krone NOK 25.97 26.27
Omani Riyal OMR 723.88 731.88
Qatari Riyal QAR 76.42 77.12
Singapore Dollar SGD 203.65 205.65
Swedish Korona SEK 26.4 26.7
Swiss Franc CHF 311.9 314.4
Thai Bhat THB 7.58 7.73


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