SIBF 2021: Here’s how big brands influence people’s purchase decisions through marketing

Ahmed Alkhawaja emphasises on various digital marketing techniques to young social media enthusiasts at the 40th Sharjah International Book Fair   

04:50 PM | 6 Nov, 2021
SIBF 2021: Here’s how big brands influence people’s purchase decisions through marketing
SIBF 2021: Here’s how big brands influence people’s purchase decisions through marketing
SIBF 2021: Here’s how big brands influence people’s purchase decisions through marketing
SIBF 2021: Here’s how big brands influence people’s purchase decisions through marketing

 SHARJAH - An insightful discussion at the popular Social Media Station at the 40th Sharjah International Book Fair (SIBF) took its young attendees by surprise as they were informed about how the psychology of marketing is used to influence their decision-making on a daily basis, especially regarding their purchases, both big and small. 

Led by Ahmed Alkhawaja, an entrepreneur and an Emirati speaker known for his talks on marketing and advertising, the interactive session captured the interest of youngsters and adults alike. 

Talking about the importance of marketing, Alkhawaja said, “Marketing is an essential tool, not only for businesses but for everyone who has a story to tell. At times the story is interesting, at times it is not, but marketing can help make things interesting and even aspirational.” 

Introducing the audience to the concept of the ‘scarcity effect’, Ahmed explained how brands could employ the strategy of having limited supplies at times to create a sense of urgency to impact their sales positively. 

Another theory that elicited a few chuckles from the audience was the ‘decoy effect’, which Ahmed illustrated to prove that the difference between a medium and a large-sized popcorn or drink isn’t much in terms of its monetary value, and encouraged his audience to pick the larger ones to enjoy better value for money. 

The audience was thoroughly engaged, and several received practical tips on ways to incorporate simple, yet effective marketing techniques into their businesses. Yusef Idris, a small business owner, said, “I have a competitor who does not provide good quality products, but lately, his shop has been full of customers. He has been running social media ads and providing discounts, which motivated me to learn more about social media and marketing. This session definitely helped me to a certain extent, and I will try to incorporate the lessons I learned today to grow my business.”

Carrying the theme, ‘There’s always a right book’, SIBF 2021 is taking place in Expo Centre Sharjah until November 13 and features over 1,000 different activities led by a star-studded line-up of international authors, speakers, artists, social media experts, and entertainers. 


Rupee remains stable against US dollar, Euro, Pound, Dirham and Riyal; check forex rates

Pakistani rupee remained stable against US dollar in the open bank market on Friday.

Dollar Rate in Pakistan Today

On Friday, the US dollar was being quoted at 285.3 for buying and 288.15 for selling.

Euro moves down to 311 for buying and 314 for selling. British Pound rate stands at 358.5 for buying, and 361.5 for selling.

UAE Dirham AED stands at 78 whereas the Saudi Riyal rate stands at 76.20.

Today's currency exchange rates in Pakistan – 1 December 2023

Currency Symbol Buying Selling
US Dollar ‎USD 285.3 288.15
Euro EUR 311 314
UK Pound Sterling GBP 358.5 361.5
U.A.E Dirham AED 78 78.7
Saudi Riyal SAR 76.2 77
Australian Dollar AUD 187.2 189
Bahrain Dinar BHD 759.67 767.67
Canadian Dollar CAD 209 211
China Yuan CNY 39.59 39.98
Danish Krone DKK 41.38 41.78
Hong Kong Dollar HKD 36.63 36.98
Indian Rupee INR 3.39 3.5
Japanese Yen JPY 1.49 1.56
Kuwaiti Dinar KWD 926.7 935.7
Malaysian Ringgit MYR 60.38 60.98
New Zealand Dollar NZD 173.44 175.44
Norwegians Krone NOK 26.25 26.55
Omani Riyal OMR 741.26 749.26
Qatari Riyal ‎QAR 77.63 78.33
Singapore Dollar SGD 211 213
Swedish Korona SEK 26.93 27.23
Swiss Franc CHF 325.9 328.4
Thai Bhat THB 8.23 8.38

Gold rates drop in Pakistan; Check today’s gold rates 1 December 2023

KARACHI – The gold price continues to climb up in the local market in line of upward trend in international market.

Gold Rates in Pakistan Today - 1 December 2023

On Thursday, the single tola of 24 Karat gold was available at Rs217,400, and the price for 10-gram gold reached Rs186,390.

Meanwhile, the 22 Karat Gold price stands at Rs199,282, 21 karat rate for each tola is Rs190,225 and 18k gold rate hovers around Rs163,050.

In international market, the price of precious metal hovers around $2,045 per ounce.

Today Gold Rate in Pakistan

City Gold Silver
Lahore PKR 217,400 PKR 2,696
Karachi PKR 217,400 PKR 2,696
Islamabad PKR 217,400 PKR 2,696
Peshawar PKR 217,400 PKR 2,696
Quetta PKR 217,400 PKR 2,696
Sialkot PKR 217,400 PKR 2,696
Attock PKR 217,400 PKR 2,696
Gujranwala PKR 217,400 PKR 2,696
Jehlum PKR 217,400 PKR 2,696
Multan PKR 217,400 PKR 2,696
Bahawalpur PKR 217,400 PKR 2,696
Gujrat PKR 217,400 PKR 2,696
Nawabshah PKR 217,400 PKR 2,696
Chakwal PKR 217,400 PKR 2,696
Hyderabad PKR 217,400 PKR 2,696
Nowshehra PKR 217,400 PKR 2,696
Sargodha PKR 217,400 PKR 2,696
Faisalabad PKR 217,400 PKR 2,696
Mirpur PKR 217,400 PKR 2,696


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