Ahmed Alkhawaja emphasises on various digital marketing techniques to young social media enthusiasts at the 40th Sharjah International Book Fair
SHARJAH - An insightful discussion at the popular Social Media Station at the 40th Sharjah International Book Fair (SIBF) took its young attendees by surprise as they were informed about how the psychology of marketing is used to influence their decision-making on a daily basis, especially regarding their purchases, both big and small.
Led by Ahmed Alkhawaja, an entrepreneur and an Emirati speaker known for his talks on marketing and advertising, the interactive session captured the interest of youngsters and adults alike.
Talking about the importance of marketing, Alkhawaja said, “Marketing is an essential tool, not only for businesses but for everyone who has a story to tell. At times the story is interesting, at times it is not, but marketing can help make things interesting and even aspirational.”
Introducing the audience to the concept of the ‘scarcity effect’, Ahmed explained how brands could employ the strategy of having limited supplies at times to create a sense of urgency to impact their sales positively.
Another theory that elicited a few chuckles from the audience was the ‘decoy effect’, which Ahmed illustrated to prove that the difference between a medium and a large-sized popcorn or drink isn’t much in terms of its monetary value, and encouraged his audience to pick the larger ones to enjoy better value for money.
The audience was thoroughly engaged, and several received practical tips on ways to incorporate simple, yet effective marketing techniques into their businesses. Yusef Idris, a small business owner, said, “I have a competitor who does not provide good quality products, but lately, his shop has been full of customers. He has been running social media ads and providing discounts, which motivated me to learn more about social media and marketing. This session definitely helped me to a certain extent, and I will try to incorporate the lessons I learned today to grow my business.”
Carrying the theme, ‘There’s always a right book’, SIBF 2021 is taking place in Expo Centre Sharjah until November 13 and features over 1,000 different activities led by a star-studded line-up of international authors, speakers, artists, social media experts, and entertainers.
Pakistani rupee remained stable against US dollar in the open bank market on Friday.
On Friday, the US dollar was being quoted at 285.3 for buying and 288.15 for selling.
Euro moves down to 311 for buying and 314 for selling. British Pound rate stands at 358.5 for buying, and 361.5 for selling.
UAE Dirham AED stands at 78 whereas the Saudi Riyal rate stands at 76.20.
|UK Pound Sterling||GBP||358.5||361.5|
|Hong Kong Dollar||HKD||36.63||36.98|
|New Zealand Dollar||NZD||173.44||175.44|
KARACHI – The gold price continues to climb up in the local market in line of upward trend in international market.
On Thursday, the single tola of 24 Karat gold was available at Rs217,400, and the price for 10-gram gold reached Rs186,390.
Meanwhile, the 22 Karat Gold price stands at Rs199,282, 21 karat rate for each tola is Rs190,225 and 18k gold rate hovers around Rs163,050.
In international market, the price of precious metal hovers around $2,045 per ounce.
|Lahore||PKR 217,400||PKR 2,696|
|Karachi||PKR 217,400||PKR 2,696|
|Islamabad||PKR 217,400||PKR 2,696|
|Peshawar||PKR 217,400||PKR 2,696|
|Quetta||PKR 217,400||PKR 2,696|
|Sialkot||PKR 217,400||PKR 2,696|
|Attock||PKR 217,400||PKR 2,696|
|Gujranwala||PKR 217,400||PKR 2,696|
|Jehlum||PKR 217,400||PKR 2,696|
|Multan||PKR 217,400||PKR 2,696|
|Bahawalpur||PKR 217,400||PKR 2,696|
|Gujrat||PKR 217,400||PKR 2,696|
|Nawabshah||PKR 217,400||PKR 2,696|
|Chakwal||PKR 217,400||PKR 2,696|
|Hyderabad||PKR 217,400||PKR 2,696|
|Nowshehra||PKR 217,400||PKR 2,696|
|Sargodha||PKR 217,400||PKR 2,696|
|Faisalabad||PKR 217,400||PKR 2,696|
|Mirpur||PKR 217,400||PKR 2,696|