SIBF 2021: Here’s how big brands influence people’s purchase decisions through marketing
Ahmed Alkhawaja emphasises on various digital marketing techniques to young social media enthusiasts at the 40th Sharjah International Book Fair
Share
SHARJAH - An insightful discussion at the popular Social Media Station at the 40th Sharjah International Book Fair (SIBF) took its young attendees by surprise as they were informed about how the psychology of marketing is used to influence their decision-making on a daily basis, especially regarding their purchases, both big and small.
Led by Ahmed Alkhawaja, an entrepreneur and an Emirati speaker known for his talks on marketing and advertising, the interactive session captured the interest of youngsters and adults alike.
Talking about the importance of marketing, Alkhawaja said, “Marketing is an essential tool, not only for businesses but for everyone who has a story to tell. At times the story is interesting, at times it is not, but marketing can help make things interesting and even aspirational.”
Introducing the audience to the concept of the ‘scarcity effect’, Ahmed explained how brands could employ the strategy of having limited supplies at times to create a sense of urgency to impact their sales positively.
Another theory that elicited a few chuckles from the audience was the ‘decoy effect’, which Ahmed illustrated to prove that the difference between a medium and a large-sized popcorn or drink isn’t much in terms of its monetary value, and encouraged his audience to pick the larger ones to enjoy better value for money.
The audience was thoroughly engaged, and several received practical tips on ways to incorporate simple, yet effective marketing techniques into their businesses. Yusef Idris, a small business owner, said, “I have a competitor who does not provide good quality products, but lately, his shop has been full of customers. He has been running social media ads and providing discounts, which motivated me to learn more about social media and marketing. This session definitely helped me to a certain extent, and I will try to incorporate the lessons I learned today to grow my business.”
Carrying the theme, ‘There’s always a right book’, SIBF 2021 is taking place in Expo Centre Sharjah until November 13 and features over 1,000 different activities led by a star-studded line-up of international authors, speakers, artists, social media experts, and entertainers.
- Home lawn grass trimming05:46 AM | 5 Aug, 2022
- Best Fertilizers for Home Garden09:59 AM | 26 Jul, 2022
- Make your own wanda for milch animals11:29 AM | 18 Jul, 2022
- What is the right age of paddy nursery to transfer?03:14 PM | 2 Jul, 2022
- Cotton crop care during monsoon05:45 PM | 28 Jun, 2022
- Miss Universe will allow married women and mothers to compete04:10 PM | 11 Aug, 2022
- TikToker Romaisa Khan's new fun-filled video goes viral03:43 PM | 11 Aug, 2022
- Alia Bhatt drops adorable glimpse of her Italy vacation03:12 PM | 11 Aug, 2022
- US dollar dips to Rs217.25 as Pakistani currency continues recovery02:55 PM | 11 Aug, 2022
- Pakistan team leaves for Neatherlands for ODI series tonight02:12 PM | 11 Aug, 2022
- TikToker Romaisa Khan's new fun-filled video goes viral03:43 PM | 11 Aug, 2022
- ‘Thor’ actor Chris Hemsworth turns 3912:48 PM | 11 Aug, 2022
- Sophia Mirza: robbery in Dubai, money-laundering, car theft, ...10:26 AM | 11 Aug, 2022
- Pakistan ranks second worst on gender inequality10:55 PM | 13 Jul, 2022
- Pakistani celebrities who are performing Hajj 202210:16 PM | 5 Jul, 2022
- Films releasing in Pakistan on Eidul Adha 202211:51 PM | 5 Jul, 2022
- Pakistan’s largest city Karachi still among world’s least ...06:26 PM | 23 Jun, 2022