Subway introduces 3-inch sandwich for inflation-bitten Pakistani customers 

06:59 PM | 14 Sep, 2023
Subway introduces 3-inch sandwich for inflation-bitten Pakistani customers 
Source: Instagram

ISLAMABAD – Subway, an American food chain, has announced another addition to its menu, a three-inch sandwich in Pakistan as purchasing power of people in the South Asian country has shrunk due to unbridled inflation. 

It is for the first time that Subway has launched a “mini sub” globally as it’s menu includes 6-inch and 12-inch sandwiches. 

Subway launched a three-inch sandwich in Pakistan, the first time the fast-food chain has launched a mini version globally.

The bite-size sandwich was advertised by the food chain on its social media handles last month for Rs360. 

A spokesperson of the company told Bloomberg that the new offering provides value to Pakistani customers. 

To deal with spiraling prices, many restaurants in the South Asian country have jacked up the price or shrunk quantities. 

Pakistan witnessed massive inflation over several months amid depleting foreign exchange reserves and rupee deprecation that further intensified the situation. The inflation rate is still in double digit, shrinking the purchasing power of people. 

Pakistan was saved from default earlier this year by the PDM-led government after it managed to secure $3 billion bailout package from the International Monetary Fund (IMF) at the eleventh hour.

However, the loan dead has come with strings attached as the global lender had put forth several conditions, including hike in fuel and energy prices. The exorbitant electricity bills had sparked protests across the country with people demanding the government reverse imposition of additional taxes. 

Daily Pakistan Global Web Desk


PKR exchange rate to US dollar, Euro, Pound, Dirham, and Riyal - 21 Feb 2024

Pakistani currency remains stable against US dollar and other currencies in the open market on February 21, 2024 (Wednesday).

US Dollar rate in Pakistan

In the open market, the US dollar was being quoted at 279.6 for buying and 282.4 for selling.

Euro comes down to 300 for buying and 303 for selling while British Pound rate stands at 350.5 for buying, and 354 for selling.

UAE Dirham AED hovers at 76.15 whereas the Saudi Riyal saw slight increase, with new rates at 74.35.

Today’s currency exchange rates in Pakistan - 21 Feb 2024

Source: Forex Association of Pakistan. (last update 09:00 AM)
Currency Symbol Buying Selling
US Dollar USD 279.6 282.4
Euro EUR 300 303
UK Pound Sterling GBP 350.5 354
U.A.E Dirham AED 76.15 76.9
Saudi Riyal SAR 74.35 75.1
Australian Dollar AUD 181 183
Bahrain Dinar BHD 743.32 751.32
Canadian Dollar CAD 207 209
China Yuan CNY 38.89 39.29
Danish Krone DKK 40.38 40.78
Hong Kong Dollar HKD 35.74 36.09
Indian Rupee INR 3.37 3.48
Japanese Yen JPY 2.10 2.18
Kuwaiti Dinar KWD 902.41 911.41
Malaysian Ringgit MYR 58.6 59.2
New Zealand Dollar NZD 171.68 173.68
Norwegians Krone NOK 26.43 26.73
Omani Riyal OMR 725.96 733.96
Qatari Riyal QAR 76.76 77.46
Singapore Dollar SGD 207 209
Swedish Korona SEK 26.53 26.83
Swiss Franc CHF 316.9 319.4
Thai Bhat THB 7.93 8.08


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