LAHORE – The holy month of Ramazan highlights the importance of working towards a better environment for a better living. Amongst all the campaigns put forward by the brands, Surf Excel has been on the forefront for the past three years with the heart-warming messages because indeed ‘if you get dirty while doing something good, then dirt is good.’
https://www.youtube.com/watch?v=x5ubxKKEXIM&t=3s
The storyline of the campaign shows cute kids getting dirty while doing good. Combined with the music that hits all the right notes in your heart, Surf Excel already has created the recipe to success and we dig the concept of being an involved member of the society.
Like all previous years, this time the film shows us cute little Adil who is unhappy with a situation and tries to resolve it on his own. As it turns out that his father and chacha are not on talking terms, Adil works very hard to put together a nice iftar on his own to take to his chacha’s house in hope of resolving the differences between the family.
Here are five moments from the ad that melt our hearts:
1) When Adil is hurriedly going from shop to shop to get iftar for his chacha chachi while making sure he doesn’t get caught by his dad. Love the concentration.
2) When chacha’s house opens to see little Adil with food. Such sweetness when he holds up the tray to greet his chachi with ‘Ramadan Mubarak’.
3) When chachi asks Adil’s chacha to let bygones be bygones. Afterall, blood is thicker than water.
4) The climax as the duo stand with Adil in front of the other brother’s house. Oh the tension, what will happen now. But how can you resist not going ‘aww’ when you see Adil hiding behind his chacha.
5) The harmony that puts the family back together as the two brothers hug it out in a long embrace. That teared us up too (no Joke).
Little Adil’s act of kindness teaches us that even a little act of kindness can sew together bonds that were once broken.
So with the belief that one deed a day (#Eknekirozana) can create a chain of greater good, do not hesitate if you get dirty in the process, because, ‘agar neki karne may daagh lag jayen tu daagh ache hain’.
