Cricket at its best: T-10 breaks Independence Cup viewership records on Digital

06:00 PM | 19 Dec, 2017
Cricket at its best: T-10 breaks Independence Cup viewership records on Digital
DUBAI - The T-10 Cricket League that started 14th December-17th December 2017, at Sharjah Cricket Stadium was an exciting treat for all cricket fans, bringing forward multi-talented star performers from across the globe, impressing the crowd and setting steaming records with highest strike rates to date.

With crowd pullers like Boom Boom Afridi, Sehwag, Hassan Ali, Tamim Iqbal, Chandimal, Shakib-ul-Hasan, Eoin Morgan, Plunkett, Bravo and many more - the upsurge of enthusiasm and energy was already there.

The key highlight of the event however, was the star power - celebrities like Abrar-ul-Haq, Adnan Siddiqui, BipashaBasu, Fahad Mustafa, Hamayun Saeed, Humaima Malik, Kapil Sharma, Kriti Sanon, Mehwish Hayat, Mawra and UrwaHocane, Sohail Khan, Sunny Leon, Sushmita Sen, Zarine Khan & many more.

Furthermore, the absolute pleasure was that the star-studded T-10 series did not belong to a specific region but rather was a communal tournament to celebrate cricket at its best, bringing nations together.

As the finest cricketers glided with roaring performances on field, the stats for digital presence online underwent a noteworthy elevation by locking 2.8 Million livestream views (exclusive via and its partners, PTV sports app and Goonj) compared to 1.1 Million during Independence Cup ( with 93.67% from Pakistan).

Ahsen Idris, CEO Blitz Advertising

Advertisers flocked for capitalizing on this new format with placements on both TV and digital stream, including Jazz, Pepsi, ABL, Sooper Biscuits, Dettol, Harpic, Audionic and Veet among several others.

‘Limited overs cricket is now ready to take on any other sports platform. With PCB, our partners ITW, TransMedia Group and our client portfolio, we are more than ready to align all mediums to support, promote and capitalize on this domain.’ said Ahsen Idris, CEO Blitz Advertising.