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Inclusivity and diversity: Barbie introduces Down Syndrome doll

11:33 PM | 26 Apr, 2023
Inclusivity and diversity: Barbie introduces Down Syndrome doll
Source: Ellie G (Instagram)

When it comes to inclusivity and equal representation, Mattel's Barbie takes the prize!

With the label's latest Down syndrome dolls for children to feel included, Mattel's goal was to "enable all children to see themselves in Barbie." The company partnered with the National Down Syndrome Society (NDSS) in the United States to introduce the product to the market.

According to Mattel, the Company ''consulted the NDSS and medical professionals to inform the design process, introducing a new face and body sculpt to be more illustrative of women with Down’s syndrome, including a shorter frame and a longer torso.''

Mattel's Down Syndrome Barbie, with guidelines by the NDSS, has a pink pendant necklace with three upward chevrons representing three copies of the 21st chromosome, the genetic material causing characteristics associated with the syndrome. Down Syndrome Barbie has a puff-sleeved dress pattern with butterflies and yellow and blue colors that symbolize Down syndrome awareness. 

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For the latest Mattel campaign, the brand collaborated with Ellie Goldstein, a British model with Down’s syndrome who was "thrilled" to see the new doll representing people of such condition. "Diversity is important to me as people need to see more people like me out there in the world and not be hidden away," Goldstein remarked.

The heartwarming plan was positively received by charities, with Carol Boys, chief executive of the UK Down’s Syndrome Association, noting, "Children in our community will be able to play with a doll that represents them," according to media outlets.

"This means so much for our community," says Kandi Pickard, President and CEO of @NDSSorg. "We should never underestimate the power of representation. It is a huge step forward for inclusion."

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Mattel described this collection as its "most diverse and inclusive doll line, offering a variety of skin tones, eye colours, hair colours and textures, body types, disabilities and fashions, to inspire even more stories."

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The Barbie doll is part of the Barbie Fashionistas line, launched in 2022. 

The writer is a staff member.

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Currency Rates Today - Pakistani Rupee to US Dollar, Euro, Pound, Dirham, Riyal - 22 July 2024

Pakistani rupee rates against US Dollar and other currencies on July 22, 2024 (Monday) in open market.

USD to PKR Rate Today

US dollar was being quoted at 279.15 for buying and 280.85 for selling. Euro's buying rate remains stable at 301.25 and selling rate is 303.25.

British Pound rate is 354.75 for buying, and 358.25 for selling. UAE Dirham AED was at 76.4 and Saudi Riyal lowered to 73.60.

Currency Rates Today

Currency Symbol Buying Selling
US Dollar USD 279.15 280.85
Euro EUR 301.25 303.25
UK Pound Sterling GBP 354.75 358.25
U.A.E Dirham AED 76.40 77.15
Saudi Riyal SAR 73.60 74.32
Australian Dollar AUD 184.75 186.55
Bahrain Dinar BHD 741.15 749.15
Canadian Dollar CAD 203.50 205.50
China Yuan CNY 38.35 38.75
Danish Krone DKK 40.05 40.45
Hong Kong Dollar HKD 35.70 36.05
Indian Rupee INR 36.05 36.05
Japanese Yen JPY 1.91 1.99
Kuwaiti Dinar KWD 908.25 917.35
Malaysian Ringgit MYR 58.95 59.75
New Zealand Dollar NZD 169.24 171.24
Norwegians Krone NOK 26.04 26.34
Omani Riyal OMR 722.87 730.89
Qatari Riyal QAR 76.39 77.09
Singapore Dollar SGD 202.00 204.00
Swedish Korona SEK 26.40 26.70
Swiss Franc CHF 309.05 311.55
Thai Bhat THB 7.50 7.65

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