LAHORE – Your and our most favourite celeb, Ahsan Khan, has joined hands with the Harpic team to spread awareness regarding cleanliness that is essential for our daily lives. Ahsan is very keen on making it fun for the kids yet making them understand the basic need of maintaining toilet hygiene. He will be seen as the brand ambassador of the leading brand in the market when it comes to toilet bowl cleaners.
According to a report by WaterAid, 79 million people in Pakistan lack decent toilet facilities. Based on this report, Pakistan is the seventh worst country in the world in terms of basic sanitation, a number aggravated by the lack of education around maintaining toilet hygiene. According to a report by UNICEF, in Pakistan, 110 children under the age of five die from Diarrheal-related diseases every day, often attributed to poor sanitation. While work needs to be done around ensuring that toilet facilities are accessible to everyone, many of these deaths are preventable by simply creating basic education around keeping toilets and bathrooms clean.
The Garage School in Karachi was the venue of an activity to promote the cause done by Harpic.
Ahsan Khan had a whole lot to say about his new venture, “It deeply grieves me to see that the kids in Pakistan face different health issues which can easily be prevented with basic education around toilet hygiene. All it takes is awareness around the fact that clean toilets and bathrooms are critical in ensuring health and hygiene. With Harpic’s mission, we want to reach out to the people with the objective of educating them on toilet hygiene, thus, gradually moving closer to the vision of a cleaner Pakistan; a cause very close to my heart”.
Akbar Ali Shah, Country Manager RB Pakistan, said, “As a company, we have aligned our corporate goal of spreading health and hygiene with the aim to create a cleaner and healthier Pakistan. Harpic is committed towards achieving this goal by spreading the critical message of toilet hygiene.”
The Harpic campaign is a great initiative that we are looking forward to.
