Pakistan joins ‘Happiness Project’ in partnership with Wall’s Ice Cream and Project Everyone

Web Desk 08:26 PM | 27 Mar, 2023
Pakistan joins ‘Happiness Project’ in partnership with Wall’s Ice Cream and Project Everyone

Wall’s Ice Cream and Project Everyone has announced the expansion of their joint initiative, The Happiness Project, in Pakistan. The project aims to teach children about the fundamental elements of happiness and wellbeing through five learning modules: Connections, Creativity, Movement, Kindness, and Gratitude. The program was created in partnership with a panel of global advisory teachers, students, and clinical psychologists.

The initiative aims to reach three million children globally by 2025, with successful pilot programs already running in Pakistan, Indonesia, and Turkey. Out of the 135,000 children who participated in the program last year, more than 80% reported feeling happier after completion. The program has received support from several wellbeing experts and is being expanded to countries across Europe, including Sweden and Germany, as well as China and Latin America.

The Happiness Project has been developed in response to rising concerns over the wellbeing of children during the pandemic. The initiative seeks to enable children to become "happiness catalysts/activists" by sharing their knowledge about the program’s five key ingredients for happiness with their wider school and local communities. The desired outcomes of the program include increased emotional literacy and greater confidence among children to look after their own emotional wellbeing.

Amir Paracha, Chairman & CEO, Unilever Pakistan, praised the project, saying: “One may believe that happiness is a thing felt within, but truly, more often than not, it is the reflection of the joy we bring to another shining back in our eyes and hearts. It is empowering that our brand Wall’s is the reason for the smiles of so many children and people across Pakistan. Being the source of this joy in their lives with our simple but sincere mission of spreading happiness, at a time when each and every one of us is seeking out and cherishing good news more than ever, is truly what happiness is for me.”

Munir Hasan, Head of Nutrition, Home Care and Ice Cream, Unilever Pakistan further added, “We believe that every child deserves to live and experience happiness every day. The Happiness Project is a unique initiative that focuses on teaching children about the essential elements of joy and happiness. Wall’s is committed in making a positive impact in the communities we serve and believes that The Happiness Project is a step towards a brighter future for all.”

The Happiness Project initiative is in line with Pakistan's national vision for development, which emphasizes the importance of promoting emotional wellbeing and mental health. By initiating The Happiness Project by Wall’s Ice Cream and Project Everyone, Pakistan aims to provide children with the tools they need to become more connected and happier individuals, capable of building a more inclusive and sustainable society.

The initiative’s expansion into Pakistan was held on the International Day of Happiness, March 20, 2023.

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Today's currency exchange rates in Pakistan - Dollar, Euro, Pound, Riyal rates on May 28, 2023

KARACHI - Following are the foreign currency exchange rates for US Dollar, Saudi Riyal, UK Pound Sterling, U.A.E. Dirham, European Euro, and other foreign currencies in Pakistan open market on May 28, 2023 (Sunday).

Source: Forex Association of Pakistan. (last update 09:00 AM)

Currency Symbol Buying Selling
US Dollar ‎USD 307.9 311.15
Euro EUR 330 333
UK Pound Sterling GBP 381 384.5
U.A.E Dirham AED 84.6 85.4
Saudi Riyal SAR 82.6 83.4
Australian Dollar AUD 201 203
Bahrain Dinar BHD 762.21 770.20
Canadian Dollar CAD 225.5 227.5
China Yuan CNY 40.6 41
Danish Krone DKK 41.39 41.78
Hong Kong Dollar HKD 36.6 36.95
Indian Rupee INR 3.47 3.58
Japanese Yen JPY 2.15 2.22
Kuwaiti Dinar KWD 932.2 941.2
Malaysian Ringgit MYR 62.42 63.02
New Zealand Dollar NZD 176.98 178.98
Norwegians Krone NOK 26.14 26.44
Omani Riyal OMR 744.58 752.58
Qatari Riyal ‎QAR 78.73 79.43
Singapore Dollar SGD 215 217
Swedish Korona SEK 26.73 27.03
Swiss Franc CHF 316.34 318.84
Thai Bhat THB 8.28 8.43

Today's gold rates in Pakistan – May 28, 2023

KARACHI - The price of a single tola of 24-karat gold in Pakistan is Rs 235,800 on Sunday.The price of 10 grams of 24k gold was recorded at Rs202,160.   

Likewise, 10 grams of 22k gold were being traded for Rs163,624 while a single tola of 22-karat gold was being sold at Rs 190,880.

Note: The gold rate in Pakistan is fluctuating according to the international market so the price is never been fixed. The below rates are provided by local gold markets and Sarafa Markets of different cities.

City Gold Silver
Lahore PKR 235,800 PKR 2,490
Karachi PKR 235,800 PKR 2,490
Islamabad PKR 235,800 PKR 2,490
Peshawar PKR 235,800 PKR 2,490
Quetta PKR 235,800 PKR 2,490
Sialkot PKR 235,800 PKR 2,490
Attock PKR 235,800 PKR 2,490
Gujranwala PKR 235,800 PKR 2,490
Jehlum PKR 235,800 PKR 2,490
Multan PKR 235,800 PKR 2,490
Bahawalpur PKR 235,800 PKR 2,490
Gujrat PKR 235,800 PKR 2,490
Nawabshah PKR 235,800 PKR 2,490
Chakwal PKR 235,800 PKR 2,490
Hyderabad PKR 235,800 PKR 2,490
Nowshehra PKR 235,800 PKR 2,490
Sargodha PKR 235,800 PKR 2,490
Faisalabad PKR 235,800 PKR 2,490
Mirpur PKR 235,800 PKR 2,490


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