UN s BeatMe campaign for Women Empowerment actually stolen from Pakistani photographer

United Nations recently released an impressive video based on their new women empowerment campaign, #BeatMe.

But the catchy tagline “Beat me” was actually taken from a not-so-old campaign #TryBeatingMeLightly initiated by Fahhad Rajper which also later went viral internationally.

Nowhere in the UN’s video the artist has been given her credit, but rather profess it to be their own idea.

Try beating me lightly campaign featured Pakistani women who voiced against the misogynist bill passed in the country which allowed men to beat women up ‘lightly’. Pakistani women took to Social media to make their voices heard.

https://youtu.be/k2VAmB6V8QM

A number of Pakistani women took to Social media to make their voices heard. Take a look at what some of them had to say.

fahhad-rajper
I’m the sun. Touch me and I will burn you like hell fire. I am light, you will try, but you can never stop me. You can never contain me. I am the kind of woman they name hurricanes after. I dare you, #TryBeatingMeLightly Rabya Ahmed, Photo-Blogger.

 

#TryBeatingMeLightly – I’ll break that hand you raised at me. Remaining damage? I’ll leave it upto Allah. Shagufta Abbas, Doctor.
#TryBeatingMeLightly – I’ll break that hand you raised at me. Remaining damage? I’ll leave it upto Allah.
Shagufta Abbas, Doctor.

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