April Fool's bluff ends in $50k BMW
Tianna Marsh was the first person to try the unusual trade-in offer from the BMW Newmarket dealership on Wednesday.
The carmaker said it was keeping alive a tradition of April 1 pranks with its front-page ad in the New Zealand Herald today.
The "April Fools' Day special" promised a new BMW to the first person who took their car and the front-page coupon to the dealership.
Marsh was first at the Newmarket car dealership this morning, arriving in her 15-year-old Nissan Avenir.
She was swiftly rewarded with a new BMW 1 Series worth almost $50,000 in exchange for the old station wagon.
Marsh arrived at the car dealership about 5.30am, Team McMillan BMW sales manager Gavin Penfold said.
"It couldn't have gone to a more deserving winner," Penfold said.
The firm had hired security guards, in case riots broke out or big queues caused trouble.
But it seemed most people who saw the ad couldn't believe it, as Penfold said other people seemed to turn up after Marsh arrived.
"When I met her outside, I just acted dumb," Penfold said.
"She said 'I'm here for the Herald competition.' I said: 'I know nothing about it'", Penfold recalled.
As the ad stated, Marsh asked for "Tom" and soon enough, she was a winner.
There were no tears shed for the 15-year-old station wagon.
"There didn't seem to be any emotional attachment to that car whatsoever," Penfold said.
"This year's effort, our most audacious and elaborate yet, is one we're particularly proud of as we believe this reverse April 1 joke to be a world first, especially giving away a brand new car," said BMW spokesman Ed Finn.
"The ad was intentionally vague and definitely appeared too good to be true, but in this case we wanted to turn the tables and reward the first person who was willing to take the chance."
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