KARACHI – Pak Suzuki has restrained its dealerships to take further bookings of its famous car, Suzuki Wagon R.
The automaker has issued a notice to its dealerships telling them to halt the bookings of Wagon R starting from 1st of February, 2018.
This is not a permanent decision; Pak Suzuki has only temporarily suspended the bookings. Furthermore, the bookings for those customers who have already ordered a car will be honored and the car will be delivered to them as requested. But from now on, till further notice, customers will not be able to book a Suzuki Wagon R car.
There are two possible explanations for why Suzuki Pakistan decided to halt Wagon R bookings.
The first is simply the number of orders the company has already taken. It is possible that there is a huge backlog that Suzuki wants to clear first before taking any more orders. Wagon R was very popular last year and was sold in huge numbers.
The second reason could be that Pak Suzuki is trying to divert potential customers from Wagon R to its other hatchback, the Suzuki Cultus. But there is a significant price difference between both cars and this strategy to increase the sales of Cultus might not actually work.
But both of these points are just assumptions, and only Suzuki Pakistan knows the real reason behind the stoppage.
The automaker has yet to speak on suspending bookings.
(The story was originally published by Pakwheels)
