Mention ‘stimulant’ instead of ‘energy’ on drink labels, PFA warns beverage firms
The authority has forwarded notices to the companies, setting a deadline of eight months to the beverage industry, to replace the word 'energy' on labels of their products with 'stimulant'.
The food-regulator has also instructed the firms to mention “highly caffeinated drink” on the products besides highlighting that the drinks were not suitable for pregnant women and children less than 12 years of age.
"The caffeine quantity should not exceed 200 millilitres and companies should avoid using pharmaceutical ingredients during preparation of the beverages," directed the food-watchdog.
90% Pakistanis are being fed 'Haram' meat products 11:19 PM | 26 May, 2016
LAHORE (Web Desk) - About 90 percent people in Pakistan are unknowingly eating ‘Haram’ meat while believing it to ...
The panel also ordered the companies to mention these instructions on the products in Urdu and English languages and also get a halal certificate for them.
The authority also warned that a stern action would be taken against violators as per relevant provisions of PFA Act 2011 after Dec 31.
According to nutritionists engaged by PHA prior to the regulations, the steps were taken on the basis of empirical data and social context as the energy drinks were found hazardous for people suffering from high blood pressure.
The PFA had barred the sale of all kinds of caffeinated and cola drinks in schools a year ago.
According to sources, the ban prompted manufacturers of soft, carbonated and energy drinks to approach Chief Minister Shahbaz Sharif to stop the authority from banning drinks in schools and colleges, however, the chief minister directed the PFA director general to continue with the ban.
- 7 inspirational small business ideas by young entrepreneur Faizan ...10:47 PM | 12 Jun, 2021
- NAB arrests Khursheed Shah’s son in asset beyond means case (VIDEO)10:31 PM | 12 Jun, 2021
- Shahrukh Khan becomes the only Pakistani cadet to graduate from US ...09:50 PM | 12 Jun, 2021
- Watch: Donald Trump lookalike singing, selling ice cream in Pakistan09:34 PM | 12 Jun, 2021
- Sonali Bendre proudly shares transformation on Cancer Survivors’ Day05:51 PM | 12 Jun, 2021
- Waseem Abbas reflects on Mahira Khan-Firdous Jamal controversy04:44 PM | 12 Jun, 2021
- Shah Rukh Khan gets back to work for 'Pathan' shooting04:20 PM | 12 Jun, 2021
- 16 Pakistani universities among Asia's top 50002:36 PM | 8 Jun, 2021
- Famous figures who survived serious plane incidents07:21 PM | 29 May, 2021
- Best anti-aging foods to look younger09:47 PM | 18 May, 2021
- Pakistani FM reaches Turkey on diplomatic mission to highlight ...05:56 PM | 18 May, 2021