"Colorism," the idea that light-skinned people are considered more “beautiful” than their darker-skinned peers, is a centuries-old concept that the world refuses to let go.
The obsession with fairness is widespread across South Asia as much as it is in other parts of the world. Every third commercial on TV provokes the desi audience to feel more uncomfortable in his or her skin tone as advertisements for 'whitewashing' products silently breed low self-esteem in large batches.
While the “gora craze” plagues our people in general, celebs should know better than to endorse fairness products.
Following the recent debate around celebs profiting off skin-lightening creams, a question started trending on Twitter which led many, who don’t endorse such brands, to speak up against them.
BBC Journalist Haroon Rashid tweeted a query yesterday afternoon saying, “Can you name me Bollywood/Pakistani stars who have never endorsed a skin lightening product?”
The first Pakistani celebrity to respond to this was the popular actor Mahira Khan who said, “Been refusing since I was a VJ till now. Never endorsed a skin lightening product.”
Singer Momina Mustehsan also tweeted in response to Khan’s statement as she revealed that had refused such offers as well. “Same here! Always turned down all fairness product endorsements. The amount of melanin in your skin has nothing to do with how beautiful you are. If we all responsibly refuse whitening endorsements, it might cause a shift in the market. We have the power to change the narrative,” claimed Mustehsan.
Many other celebs, including Sanam Saeed, Ayesha Omer and Hareem Farooq admitted to have never endorsed such products.
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Pakistani rupee remains largely stable against the US dollar, and other currencies in the open market on Saturday.
On Saturday, the US dollar was being quoted at 283.4 for buying and 285.95 for selling.
Euro comes down to 307 for buying and 310 for selling. British Pound rate remains unchanged at 358.5 for buying, and 362 for selling.
UAE Dirham AED witnessed slight drop and new rate stands at 77.2 whereas the Saudi Riyal remained stable at 76.
Source: Forex Association of Pakistan. (last update 09:00 AM)
|UK Pound Sterling||GBP||358.5||362|
|Hong Kong Dollar||HKD||36.37||36.72|
|New Zealand Dollar||NZD||175.33||177.33|
Gold prices witnessed negative trend in local markets in line with the trend in the international market.
On Saturday, the price of a single tola of 24-karat gold stands at Rs217,600, and 10 grams of 24k gold costs Rs186,560.
Single tola of 22 Karat Gold price costs Rs199,465, 21 karat rate per tola costs Rs190, 400 and 18k gold rate is Rs163,200.00 for each tola.
In the global market, gold prices hovers around $2,004 per ounce, after drop of $23.35 on Saturday.
|Lahore||PKR 217,600||PKR 2,530|
|Karachi||PKR 217,600||PKR 2,530|
|Islamabad||PKR 217,600||PKR 2,530|
|Peshawar||PKR 217,600||PKR 2,530|
|Quetta||PKR 217,600||PKR 2,530|
|Sialkot||PKR 217,600||PKR 2,530|
|Attock||PKR 217,600||PKR 2,530|
|Gujranwala||PKR 217,600||PKR 2,530|
|Jehlum||PKR 217,600||PKR 2,530|
|Multan||PKR 217,600||PKR 2,530|
|Bahawalpur||PKR 217,600||PKR 2,530|
|Gujrat||PKR 217,600||PKR 2,530|
|Nawabshah||PKR 217,600||PKR 2,530|
|Chakwal||PKR 217,600||PKR 2,530|
|Hyderabad||PKR 217,600||PKR 2,530|
|Nowshehra||PKR 217,600||PKR 2,530|
|Sargodha||PKR 217,600||PKR 2,530|
|Faisalabad||PKR 217,600||PKR 2,530|
|Mirpur||PKR 217,600||PKR 2,530|