Facebook to scrutinize political ads ahead of Pakistan's general elections

Haider Ali 09:53 AM | 7 Apr, 2018
Facebook to scrutinize political ads ahead of Pakistan's general elections
WASHINGTON - In a bid to curb interference in elections, Facebook would be deploying a filtration process and would seek the identity of the person or entity paying for the political ads on the social network from now on.

Facebook CEO Mark Zuckerberg announced his priorities for the current year in a post on Friday, with the most noticeable one regarding the elections in different countries including Pakistan.

"With important elections coming up in the US, Mexico, Brazil, India, Pakistan and more countries in the next year, one of my top priorities for 2018 is making sure we support positive discourse and prevent interference in these elections," Zuckerberg revealed, weeks after the Cambridge Analytica-linked privacy fiasco jolted the network.

The popular social media giant said the new policy would require any messages for candidates or public issues to include the label 'political ad' after having verified his location and identity and in case of non-compliance, the ad won't be published.

"We will also label them and advertisers will have to show you who paid for them. We're starting this in the US and expanding to the rest of the world in the coming months," stated the founder.

The 33-year-old technologist detailed that Facebook had also built a tool that 'lets anyone see all of the ads a page is running'. He confirmed that the feature was being tested in Canada and will be launched globally this summer.

Moreover, Facebook would also be opting strict policy against fake profiles for which people who manage large pages would need to be verified as well.

"This will make it much harder for people to run pages using fake accounts, or to grow virally and spread misinformation or divisive content that way," detailed the entrepreneur and quoted alleged Russian interference in US presidential polls.

The founder of the social media platform, also highlighted that a large network of Russian fake accounts including a Russian news organisation was taken down earlier this week.

Zuckerberg, who would be testifying before the US House committee on April 11th for the data breach of over 50 million profiles, admitted that the steps by themselves won't stop all people trying to game the system, however, claimed that the move will make it a lot harder for anyone to do 'what the Russians did during the 2016 election and use fake accounts and pages to run ads'.

The tech-genius confirmed that the election interference was a problem 'bigger than any one platform' adding that Facebook supported the Honest Ads Act which will help raise the bar for all political advertising online.

Besides the official statement released by Zuckerberg, a separate Facebook statement said the changes would help improve the network's transparency and accountability since "when you visit a page or see an ad on Facebook, it should be clear who it's coming from".

It is noteworthy that Facebook was hit with a devastating blow on March 17th when it was revealed by one of the whistleblowers that political consulting firm Cambridge Analytica, which worked for Donald Trump’s presidential campaign, gained access to the personal data of 50 million Facebook users, though the social network recently confirmed that the victims might be over 87 million.

Facebook said in March it had suspended the accounts of Cambridge Analytica and its parent company claiming that it would investigate all applications that had gotten access to large amounts of data.

The scandal hit the headlines and Facebook, with the firm facing a loss of over $70 billion in the market in just ten days and the latest strict vetting seems to be network's bid to repair its repute.

Haider Ali

The writer is a civil servant.


KARACHI - Following are the foreign currency exchange rates for US Dollar, Saudi Riyal, UK Pound Sterling, U.A.E. Dirham, European Euro, and other foreign currencies in Pakistan open market on February 4, 2023 (Saturday).

Source: Forex Association of Pakistan. (last update 09:00 AM)

Currency Symbol Buying Selling
US Dollar ‎USD 279.9 283.2
Euro EUR 300.98 301.58
UK Pound Sterling GBP 337.01 337.71
U.A.E Dirham AED 75.14 75.44
Saudi Riyal SAR 73.55 73.85
Australian Dollar AUD 189 192
Bahrain Dinar BHD 712.72 720.69
Canadian Dollar CAD 200 202.2
China Yuan CNY 39.67 39.73
Danish Krone DKK 39.33 39.73
Hong Kong Dollar HKD 34.19 34.54
Indian Rupee INR 3.28 3.39
Japanese Yen JPY 2.5 2.54
Kuwaiti Dinar KWD 878 887
Malaysian Ringgit MYR 62.83 63.43
New Zealand Dollar NZD 173.25 175.25
Norwegians Krone NOK 26.79 27.09
Omani Riyal OMR 696.08 704.08
Qatari Riyal ‎QAR 73.62 74.32
Singapore Dollar SGD 204 206
Swedish Korona SEK 25.61 25.91
Swiss Franc CHF 291.69 294.19
Thai Bhat THB 8.15 8.30

KARACHI – The price of a single tola of 24-karat gold in Pakistan is Rs 205,200 on Saturday. The price of 10 grams of 24k gold was recorded at Rs175,930.

Likewise, 10 grams of 22k gold were being traded for Rs167,318 while a single tola of 22-karat gold was being sold at Rs 195,157.

Note: The gold rate in Pakistan is fluctuating according to the international market so the price is never been fixed. The below rates are provided by local gold markets and Sarafa Markets of different cities.

City Gold Silver
Lahore PKR 205,200 PKR 2,430
Karachi PKR 205,200 PKR 2,430
Islamabad PKR 205,200 PKR 2,430
Peshawar PKR 205,200 PKR 2,430
Quetta PKR 205,200 PKR 2,430
Sialkot PKR 205,200 PKR 2,430
Attock PKR 205,200 PKR 2,430
Gujranwala PKR 205,200 PKR 2,430
Jehlum PKR 205,200 PKR 2,430
Multan PKR 205,200 PKR 2,430
Bahawalpur PKR 205,200 PKR 2,430
Gujrat PKR 205,200 PKR 2,430
Nawabshah PKR 205,200 PKR 2,430
Chakwal PKR 205,200 PKR 2,430
Hyderabad PKR 205,200 PKR 2,430
Nowshehra PKR 205,200 PKR 2,430
Sargodha PKR 205,200 PKR 2,430
Faisalabad PKR 205,200 PKR 2,430
Mirpur PKR 205,200 PKR 2,430


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