Pantene Hum Bridal Couture Week 2017: Day 2 Extravaganza

12:44 PM | 11 Dec, 2017
Pantene Hum Bridal Couture Week 2017: Day 2 Extravaganza
LAHORE - Day 2 of Pantene Hum Bridal Couture Week 2017 was an affair of an extravagant dose of glam and an ode to the lavish bridal affairs of weddings.

Day 2 of PHBCW also had a star-studded line-up with Uzma Khan and Asim Azhar opening the show for Amina Yasmeen by Mansoor Akram, while the talented Ahsan Khan wooing the audience for Edenrobe. Iqra Aziz, Yumna Zaidi, Zara Noor Abbas, Asad Siddiqui, Sami Khan and Affan Waheed show-stopped for Aisha Farid. Minal Khan show-stopped for Erum Khan, andg Aiman Khan added allure to Chinyere’s collection. Nimra Khan graced the runway for Demesne and the couture king HSY show-stopped for Royal Tag. Last but not least, the gorgeous and uber talented Mawra Hocane concluded the day for Lajwanti.

Without further ado, here is a look at the line up for Day 2:

Amina Yasmeen by Mansoor Akram:

Mansoor Akram’s PHBCW collection has a touch of velvet to maintain a royal and elegant feel, with excessive use of Swarovski stones, thread and sequence embroidery. The collection is heavily crafted bridal/formal with western and modern structured statement, adding volumes and drapes in construction of modern silhouette.

Aneesa Kiani:

'Raa-e-Ishq: 3 Stages of Love' is inspired by The Kiani Crown which was the traditional coronation crown embellished with Iranian crown jewels worn by royalty during the Qajar dynasty. The embellishments and selection of embroideries on the bridal gowns is a reflection of inspiration taken from Persian finery and craft.


'True Inspiration' is Edenrobe’s men couture collection based on the revival of a lost era.  Deserts, gypsies, antique textiles and cultural traditions of royal era are the inspiration of this collection. The showcase has the essence of traditional roots with heavy embellished sherwani’s, formal kurtas, formal waist coats, prince coat based on the rich and unique fabrication techniques.

Aisha Farid:

Aisha Farid’s Crystalline collection is based on the 14th to 19th century interior architectures of Persian, Roman, Islamic and Egyptian origin. Style and method of design of all ensembles are related to architectural and ornamental features. The collection represents the of beauty of various traditions and historical regions.

Erum Khan:

The epitome of alluring beauty, mixed with ferocity identical to a warrior queen; this woman commands a magnanimous empire of love. Erum Khan's 'Sahiba Bridal Collection Winter'17' represents the power, struggles and the immeasurable boundless beauty of the queen of hearts, the EK Rani.


'Thumri' is a common genre of semi classical music. The form is connected with dance, dramatic gestures, evocative love and folk songs. The dance is romantic and devotional in nature and revolves around a girl's love for her lover. The theme depicts several meanings but what inspire this collection is the true spirit of love and loyalty of a woman towards the person she loves.

Demesne Couture:

Demesne Couture’s 'Escape de Vivre 2017' is a fine example of modern artistry infused with traditional intricacy. The classic chic is reworked with innovative use of opulent fabrics and its play on deep tones and iridescent golds in french patterns.

Royal Tag:

Royal Tag’s 'Modern Man' collection is all about taking a great outfit and putting personality into it. This collection boasts three-piece luxurious suits and traditional outfits and is all about the craftmanship and creativity which gives every man “The Look of Today”.


The collection 'Sultana' is inspired by the grandeur of the Ottoman Empire. The story is of a girl called Sultana who is in the harem and rises in the ranks because of her sensibility and intelligence. Eventually she’s married to the king and becomes a queen. The motifs and the colour palette are inspired by Turkish tiles, pottery and Turkish historical sites.

This year, the bridal extravaganza has been styled by the renowned stylist Nabila and is choreographed by Vaneeza Ahmed Ali, along with with backstage management by Muneera & Aamir of Production 021 and jewellery partner as Hamna Aamir.

The 15th edition of the country’s biggest bridal extravaganza is presented by Pantene and brought to you by Master MoltyFoam. The show is refreshed by Aquafina and savoury partner is Lays. FM106.2 is the official radio partner whereas snack partner is TUC; Nestle Nido is associate partner and Pizza Hut the food partner.