The French clothing brand released 10 limited edition polo shirts featuring ten critically endangered animals from around the world including Asia, launched at Paris Fashion Week last Wednesday. Proceeds went to the International Union for Conservation of Nature (IUCN), which turns 70 this year.
The number produced of each series corresponds to the population size estimated to be remaining in the wild according to experts at IUCN.
The 10 species represented and the number of shirts produced:
Vaquita (Gulf of California porpoise): 30
Burmese roofed turtle: 40
Northern sportive lemur: 50
Javan rhino: 67
Cao-vit gibbon (ape): 150
Kakapo (parrot): 157
California condor: 231
Saola (herbivore): 250
Sumatran tiger: 350
Anegada ground iguana: 450
Lacoste had shared the animal-saving initiative on their official Twitter handle:
The crocodile is leaving its iconic spot to 10 threatened species through a partnership with the @IUCN. Help us fight for wildlife conservation worldwide. Click here to discover more: https://t.co/9UhE1vUCel #LacosteSaveOurSpecies pic.twitter.com/PjZMRhdDD1— Lacoste (@Lacoste) February 28, 2018
“The Lacoste crocodile is one of the world’s most iconic logos, proudly displayed on the brand’s famous polos for the past 85 years,” said Lacoste in a statement. “For the first time in the brand’s history BETC has initiated a change of the logo”.
Ten threatened species. One ambitious partnership. IUCN and @Lacoste team up to fight the extinction crisis https://t.co/GmJvMz143f @SpeciesSavers #LacosteSaveOurSpecies pic.twitter.com/kvRKvZOr2P— IUCN (@IUCN) February 28, 2018
Only 1775 of the polos were produced in total, and have already sold out, however, people can still donate to the Save Our Species campaign, spearheaded by French advertising agency BETC to help prevent the extinction of endangered species.
Lacoste will partner with IUCN for the next three years.
Lacoste is a French company, founded in 1933 by tennis player René Lacoste and André Gillier. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels, and watches.
The company can be recognized by its green crocodile logo. René Lacoste, the company's founder, was nicknamed "the Crocodile" by fans because of his tenacity on the tennis court.
What is your say on this? Share with us in the comments box below.
KARACHI - Following are the foreign currency exchange rates for US Dollar, Saudi Riyal, UK Pound Sterling, U.A.E. Dirham, European Euro, and other foreign currencies in Pakistan open market on March 21, 2023 (Tuesday).
Source: Forex Association of Pakistan. (last update 09:00 AM)
|UK Pound Sterling||GBP||340.5||344|
|Hong Kong Dollar||HKD||35.9||36.25|
|New Zealand Dollar||NZD||176.66||178.6|
KARACHI - The price of a single tola of 24-karat gold in Pakistan is Rs 204,700 on Tuesday.The price of 10 grams of 24k gold was recorded at Rs175,500.
Likewise, 10 grams of 22k gold were being traded for Rs163,624 while a single tola of 22-karat gold was being sold at Rs 190,849.
Note: The gold rate in Pakistan is fluctuating according to the international market so the price is never been fixed. The below rates are provided by local gold markets and Sarafa Markets of different cities.
|Lahore||PKR 204,700||PKR 2,390|
|Karachi||PKR 204,700||PKR 2,390|
|Islamabad||PKR 204,700||PKR 2,390|
|Peshawar||PKR 204,700||PKR 2,390|
|Quetta||PKR 204,700||PKR 2,390|
|Sialkot||PKR 204,700||PKR 2,390|
|Attock||PKR 204,700||PKR 2,390|
|Gujranwala||PKR 204,700||PKR 2,390|
|Jehlum||PKR 204,700||PKR 2,390|
|Multan||PKR 204,700||PKR 2,390|
|Bahawalpur||PKR 204,700||PKR 2,390|
|Gujrat||PKR 204,700||PKR 2,390|
|Nawabshah||PKR 204,700||PKR 2,390|
|Chakwal||PKR 204,700||PKR 2,390|
|Hyderabad||PKR 204,700||PKR 2,390|
|Nowshehra||PKR 204,700||PKR 2,390|
|Sargodha||PKR 204,700||PKR 2,390|
|Faisalabad||PKR 204,700||PKR 2,390|
|Mirpur||PKR 204,700||PKR 2,390|
Copyright ©2023. Reproduction of this website's content without express written permission from 'Daily Pakistan' is strictly prohibited.