Zara apologises for controversial ad campaign

08:26 PM | 12 Dec, 2023
Zara apologises for controversial ad campaign
Source: Instagram

Fashion brand Zara has issued an apology for a controversial advertising campaign that featured statues wrapped in white, drawing criticism from pro-Palestinian activists.

The campaign likened to images of corpses wrapped in the Gaza Strip, triggered calls to boycott Zara. In response, the brand acknowledged that some customers found the images offensive and clarified that the intent was solely to present the garment in an artistic context.

Expressing regret for the "misunderstanding," Zara emphasized its respect for everyone. 

"After listening to comments regarding the latest Zara atelier campaign "The Jacket";we would like to share the following with our customers:
the campaign, which was conceived in July and photographed in September, presents a series of images of unfinished sculptures in a sculptor's studio and was created with the sole purpose of showcasing craft-made garments in an artistic context.
Unfortunately, some customers felt offended by these images, which have now been removed, and saw in them something far from what was intended when they were created. Zara regrets that misunderstanding and we reaffirm our deep respect towards everyone."

The hashtag #BoycottZara gained traction on social media. This incident underscores the challenges faced by global brands in navigating sensitive issues related to war. Zara clarified that the campaign, conceptualized in July and photographed in September, predated the October conflict and aimed to portray unfinished sculptures in a sculptor’s studio. The Atelier collection, despite the removal of campaign posts, remains available in Zara stores. Zara's parent company, Inditex, has ensured the deletion of campaign photos from all platforms.

Daily Pakistan Global Web Desk


Rupee exchange rate to US Dollar, Euro, Pound, Dirham, and Riyal - 25 Feb 2024 forex rates

Pakistani rupee remains stable against US dollar in the open market on February 25, 2024 (Sunday).

US Dollar rate in Pakistan

In the open market, the US dollar was being quoted at 279.5 for buying and 282.55 for selling.

Euro currently stands at 302 for buying and 305 for selling while British Pound rate stands at 352.5 for buying, and 356 for selling.

UAE Dirham AED hovers at 76.1 whereas the Saudi Riyal saw slight increase, with new rates at 74.35.

Today’s currency exchange rates in Pakistan - 25 Feb 2024

Source: Forex Association of Pakistan. (last update 09:00 AM)
Currency Symbol Buying Selling
US Dollar USD 279.5 282.55
Euro EUR 302 305
UK Pound Sterling GBP 352.5 356
U.A.E Dirham AED 76.1 76.8
Saudi Riyal SAR 74.35 75.1
Australian Dollar AUD 181 183
Bahrain Dinar BHD 743.88 751.88
Canadian Dollar CAD 207 209
China Yuan CNY 38.89 39.29
Danish Krone DKK 40.38 40.78
Hong Kong Dollar HKD 35.76 36.11
Indian Rupee INR 3.37 3.48
Japanese Yen JPY 2.10 2.18
Kuwaiti Dinar KWD 908.79 917.79
Malaysian Ringgit MYR 58.6 59.2
New Zealand Dollar NZD 171.68 173.68
Norwegians Krone NOK 26.43 26.73
Omani Riyal OMR 726.53 734.53
Qatari Riyal QAR 76.76 77.46
Singapore Dollar SGD 207 209
Swedish Korona SEK 26.53 26.83
Swiss Franc CHF 317.87 320.37
Thai Bhat THB 7.79 7.94


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