This World Blood Donors Day let the pulse beat with Facebook

Sarfraz Ali 05:57 PM | 14 Jun, 2021
This World Blood Donors Day let the pulse beat with Facebook

Facebook company is constantly iterating, solving problems, and working together to connect people all over the world through our apps and technologies. Giving people the power to build community and bring the world closer together. The platform has evolved itself with the changing needs of the world. In 2017, Facebook launched its Blood Donation feature, which connected blood donors with safe and verified blood donation centers.

This feature came in just the nick of time, little did anyone realize the importance of such a feature at that time. In 2020 with the pandemic and the world going into lockdown, the health care system faced the biggest hit seen by this generation. People were not allowed to move freely in the streets, let alone go to hospitals with the fear of the virus. This hampered the blood donation supply for patients. However, the Facebook feature for blood donation came in handy. Across Pakistan, Facebook partnered with key health stakeholders, providing the most accurate and updated information for blood donation centers.

It is imperative to keep in mind that donated blood does not only come in use for surgeries and emergencies, there is an abundance of thalassemia patients who need a blood transfusion on a regular basis. Without the supply of donated blood, these patients had little to no relief.

Through its partnership with the KPK and Balochistan governments, Facebook ensured that the information provided by the health ministry was updated and tracked on a regular basis. Individuals who had signed up for the feature were given intimations of when a certain blood bank was in need of a donation, within their areas marked. The initiative was endorsed and appreciated by the Government of KPK and Balochistan.

Endorsing the partnership, Dr. Faisal Sultan-- Special Advisor to Prime Minister said, ‘Pakistan has always had a large blood donation network, however with the arrival of restrictions due to COVID-19 pandemic, the supply chain was badly damaged. To salvage the blood donation supply, our partnership with Facebook allowed us to provide accurate information/data for donors who wanted to donate blood. This feature has also ensured that a continuous and smooth supply is readily available for blood donation centers. We are grateful for this feature’s support during difficult times for our health care system.’

Fast forward to the year 2021 when the arrival of vaccination for the virus has slowly and gradually brought our lives a semblance of order; this feature is still as relevant and useful as the time of the pandemic. Regular blood donors are always on the lookout for when and where to donate. And in a pilot program in Pakistan, the Ministry of Health reported that three out five blood banks found more than half of their blood donors through Facebook. 

To date, over  7 million people in Pakistan have registered to donate blood. Results from a pilot program with 5 regional blood banks showed that 3 out of 5 of those blood banks received over 50% of their voluntary donations directly from Facebook.

Based on the success of the pilot, centers nationwide are now using the Facebook Blood Donation Feature. The Safe Blood Transfusion Programme (SBTP)-the Facebook partnership has boosted national efforts to promote voluntary blood donations, raised awareness about blood safety, and increased overall community engagement. As a result, the SBTP modified its national strategy for donor mobilization to include social media as an effective way to help fulfill the country’s need for blood donations. The SBTP now views social media as playing a key role in shifting the paradigm from reliance on family replacement donations to 100% regular voluntary donations.

This World Donor Day 2021, we should join hands to donate blood so that the world keeps beating. It is communities coming together in this manner that leads to success in the country.

Sarfraz Ali
Sarfraz Ali

The author is working as Editor Digital Media for Daily Pakistan and can be reached @ItsSarfrazAli.


Today's currency exchange rates in Pakistan - Dollar, Euro, Pound, Riyal rates on June 7, 2023

KARACHI - Following are the foreign currency exchange rates for US Dollar, Saudi Riyal, UK Pound Sterling, U.A.E. Dirham, European Euro, and other foreign currencies in Pakistan open market on June 07, 2023 (Wednesday).

Source: Forex Association of Pakistan. (last update 09:00 AM)

Currency Symbol Buying Selling
US Dollar ‎USD 302.9 306.15
Euro EUR 321 324
UK Pound Sterling GBP 376 380
U.A.E Dirham AED 83 84
Saudi Riyal SAR 79.2 81
Australian Dollar AUD 202 204
Bahrain Dinar BHD 759.46 767.46
Canadian Dollar CAD 227 230
China Yuan CNY 40.28 40.68
Danish Krone DKK 41.09 41.49
Hong Kong Dollar HKD 36.4 36.75
Indian Rupee INR 3.46 3.57
Japanese Yen JPY 1.98 2.06
Kuwaiti Dinar KWD 928.09 937.09
Malaysian Ringgit MYR 61.94 62.54
New Zealand Dollar NZD 173.16 175.16
Norwegians Krone NOK 25.88 26.18
Omani Riyal OMR 742.38 750.38
Qatari Riyal ‎QAR 78.38 79.08
Singapore Dollar SGD 222.5 225
Swedish Korona SEK 26.36 26.65
Swiss Franc CHF 313.87 316.35
Thai Bhat THB 8.21 8.36

Today's gold rates in Pakistan | gold price in Pakistan – June 7, 2023

Gold Rate Today:

KARACHI – The price of a single tola of 24-karat gold in Pakistan is Rs 226,100 on Wednesday. The price of 10 grams of 24k gold was recorded at Rs193,850.   

Likewise, 10 grams of 22k gold were being traded for Rs 177,695 while a single tola of 22-karat gold was being sold at Rs 207, 257.

Note: The gold rate in Pakistan is fluctuating according to the international market so the price is never been fixed. The below rates are provided by local gold markets and Sarafa Markets of different cities.

Gold Price in Pakistan: Lahore, Karachi, Islamabad

City Gold Silver
Lahore PKR 226,100 PKR 2125
Karachi PKR 226,100 PKR 2125
Islamabad PKR 226,100 PKR 2125
Peshawar PKR 226,100 PKR 2125
Quetta PKR 226,100 PKR 2125
Sialkot PKR 226,100 PKR 2125
Attock PKR 226,100 PKR 2125
Gujranwala PKR 226,100 PKR 2125
Jehlum PKR 226,100 PKR 2125
Multan PKR 226,100 PKR 2125
Bahawalpur PKR 226,100 PKR 2125
Gujrat PKR 226,100 PKR 2125
Nawabshah PKR 226,100 PKR 2125
Chakwal PKR 226,100 PKR 2125
Hyderabad PKR 226,100 PKR 2125
Nowshehra PKR 226,100 PKR 2125
Sargodha PKR 226,100 PKR 2125
Faisalabad PKR 226,100 PKR 2125
Mirpur PKR 226,100 PKR 2125

Daily Pakistan diligently monitors and updates the current gold rates in Pakistan on a daily basis


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