MUMBAI – With his wedding to Anushka Sharma in the past days, reports are now flying in that Virat Kohli has dethroned Bollywood’s King Shah Rukh Khan and become the most valuable celebrity brand in the country.
Virat currently has a brand value of USD 144 million, with a growth of 56 percent from last year. The increase has been recorded by Virat’s increasing endorsement fees, on-field performances and rise in popularity index.
Duff & Phelps managing director and region leader – India, Japan and Southeast Asia Varun Gupta said, “For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma.”
Virat Kohli tops the list with a brand value of ($144 million), followed by Shah Rukh Khan at ($106 million), Deepika Padukone ($93 million), Akshay Kumar ($47 million) and Ranveer Singh ($42 million).
